095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet

Gene Hammett Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don’t publish.

If you are still reading, then you know about the value of content marketing and you know you can’t just stop publishing content. You’ve got to take steps to promote your content to specific people looking for it. Inside this episode, I share a number of ways that you can get your content directly to your ideal clients to generate quality leads for your business.

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Gene’s Target Audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans. That perfect match is their “bullseye,” where they can add the most benefit and create the greatest wealth.

In this episode Gene talks about how you can use your business to achieve financial freedom. The foundational element to it all is to have SYSTEMS in place. Systems hold you accountable and provide consistency within your business.

Gene created cheat sheet to specifically help those having trouble managing this: “The Ultimate Guide to Systems”

TWEET THIS: “Create content that is focused and valuable” - Gene Hammett

So, what is content marketing anyway? Content marketing is about creating specific content that is targetable. It’s focused on solving a specific problem. It’s your job to identify that problem because that is the foundational base for you to create content from.

The marketing you want to create should aim to stimulate a response from your target audience and ultimately generate leads. It should be VALUABLE to your targets. Decide the purpose behind your content- what do you want your target audience to do? Create content in a way that motivates them to take action.

There are different platforms to choose from. What platform(s) is most appropriate for your business?

  • Blogging (the written word)
  • Videos
  • Podcasting
TWEET THIS: “Calling a prospect to ‘check in’ just doesn’t work” -Gene Hammett

The content you create is not meant to simply sit on your website. PROMOTION must be planned and executed. Creating content that solves a problem and promoting it positions you as the AUTHORITY. So how do we do this?

By remained as targeted and personal as possible. Reaching out to someone and merely “checking in” is totally ineffective because it’s not specific or personal! Your intention of what you want to share with a certain individual should be anything but generic. Educate yourself on their struggle so you can identify the need before you get on the call.

TWEET THIS: “If you are looking to grow your business you’ve got to have SYSTEMS” -Gene Hammett

In this episode we’ll cover:

  • How to informed yourself about who you are targetting before contacting them
  • Why identifying the need is powerful for your business
  • Why “checking in” is ineffective and how to get more personal
  • How to use different social media platforms to your advantage
  • Freebies designed just for you and links to grab them
  • How to position yourself as the “authority”
TWEET THIS: “Valuable content solves a problem” -Gene Hammett

Practical & Actionable:

Create content that is valuable (specifically solves a problem) and targeted and choose the marketing platform you feel works best for your business in order to PROMOTE.

Resources and Links

Connect with me on LinkedIn or Twitter at @genehammett.

Do you have questions about today’s episode?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Vision Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable. Apply Now!

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