Do you have a clear idea of what you want your clients and prospects to say about you? This is the key to your success in building your business. Joe Calloway describes what it takes to be magnetic and create the business you want. Listen to this episode to learn how to be the best at what matters most.
Target Audience: Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.
“Be the best at what matters most” ~ Joe Calloway
The BOOK: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe feels compelled to write, compile and update this piece of work every two years. The essence of the book is about creating a distinct category for yourself in the midst of your competitors. It shows readers how to do this in a way where your target audience looks at your competition and perceives you as UNIQUE. What’s most important about this book is how it leads to powerful strategies.
“The single most powerful driver of new business is positive word of mouth” ~Joe Calloway
What Joe writes about, speaks about and teaches is the art of attracting business – in other words, how to be a magnet! Joe says, if you’re intentional enough, you will create the experiences that cause your customers to go out and spread positive word of mouth which builds a strong reputation.
Positive Word of Mouth
The single most powerful driver of new business is positive word of mouth. We all want to hear about what others say regarding companies we do business with. Once you attract your ideal business, it is imperative that you respond to customers unbelievably quickly because no one waits. Remember that your #1 marketing opportunity is to do great work, causing your customers to talk about you with reverence, thereby attracting even more people to you!
“Respond to customers unbelievably quickly” ~ Joe Calloway
In this episode we’ll cover:
- How to be the best at what matters most
- Attracting ideal business
- Knowing what makes you different
- Developing effective strategies
- The power of positive word of mouth
Practical and Actionable:
The first action step is to take an hour or two and think to yourself :what are the 3 most important things that you can do in your business? The action step becomes obvious and clear. Proceed with those action steps.
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