Leading Through a Pivot with Sarah Petty at Joy of Marketing
Every business has to go through change. In times of change, they need a rock-solid foundation for culture and leadership. Leaders must look for ways to align people and make sure they are cared for while leading through a pivot. Today’s guest is Sarah Petty, Founder of Joy of Marketing. Inc Magazine ranked his company # 3071 on the 2022 Inc 5000 list. The Joy of Marketing is a coaching program providing business courses, photography, and marketing ideas for portrait photographers desiring to build a profitable boutique photography business. In this episode, Sarah talks about why leading through a pivot is important and the steps she took to ensure that her people are aligned through this change. She also talks about the company values and how important they are as a foundation when you have to go through a pivot. Learn about the challenges she had gone through and the communication patterns that are necessary as you are leading through a pivot.
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Sarah Petty: The Transcript
About: There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough and that’s why she became a marketing teacher and New York Times best-selling marketing author. “[Her expertise] has helped thousands of boutique business owners develop effective strategies for charging what they’re worth.” Even though she has won plenty of awards for her photography, it’s not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares through her photography marketing company, Joy of Marketing, and to audiences worldwide as a marketing speaker has helped thousands of boutique photography business owners develop effective strategies for charging what they’re worth.
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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
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