004 Rick Mulready | The Dangers of Being the Jack of All Trades and the Master of None and What to Do About It?
Rick Mulready interviews Fortune 500 social media managers to find out how small business can better use social media. Rick’s tool of choice is Facebook. We discuss how Facebook offers a way to connect with your ideal customer using many different features available to advertisers, even if you don’t use Facebook, the value gathered from this conversation helps you understand “if everybody is your customer, nobody is your customer”.
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Today we talk with Deanna Maio who has recently gone through a re-branding experience for her business, Delegated to Done. We discuss the importance of finding the “profitable niche” as well as how difficult that can be without the help of someone to support you and challenge your thinking. The name for the episode says it all…we’ll explore why it is hard to see your own profitable niche. 
Jim’s story is unique in all the specific twist and turns, but the principles are similar across all business owners that have pulled themselves “out of the trenches”. From the days of his first newsletter in 1981 to now where Jim is a successful author, coach and entrepreneur. Jim’s key strategy was to really focus his business before he began to broaden it. Find out how and why he did focus his work inside this episode. 
Dave Kerpen from Likeable Media and Likeable Local is our guest today. Dave has achieved success in business (like Inc 500 List and the NY Best Selling Author List), but to get here he had to say NO to clients that were not in alignment with where he wanted to take his company. 
This is Leaders in the Trenches, Episode 000. My name is Gene Hammett, your host for this podcast. In this introduction, I am going to share with you everything you need to know to see if this podcast is right for you and how it can help you lead your business with more freedom and impact.