104 | Create Your Contagious Message with Jonah Berger
In this day and age, most of us are totally engulfed in the world of internet marketing and advertising. But what about “Word of Mouth” as a tool to emotionally provoke and connect with our target audience? It’s something we may not give as much thought to in our modern context, but according to Jonah Berger’s research, it could just be the most powerful tool we have.
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Jonah’s Target Audience: Jonah’s target audience includes entrepreneurs with small businesses to large fortune 500 companies to non- profits, to start ups and everything in between.
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You might be thinking that “sales” is a complex process and that you need a set of scripts to be successful. Well, listening to this episode will give you insights about follow up, value and questions. Our guest is Donald Kelly with The Sales Evangelist. Donald shares the secret sauce for quicker and increased sales. Listen in to this episode to improve your sales.
Settling in your comfort zone prevents you from growing and changing. When you do decide to shift into your greatness, you will have to let go of the very things that make you comfortable. Renee Gambino talks about letting go of fear and allowing confidence to dominate. She shares how vision has been a huge force in her own growth as a business owner. Learning how to think bigger and find the leverage have been her keys to success.
No one- and I mean no one is immune to fear. If you are striving to reach a new level or looking to achieve a goal, then fear us something you inevitably feel within. Those who are successful distinguish themselves from the rest because rather than avoiding fear, they utilize it and as a result, build a sense of inner courage. Gene Hammett, the host of this podcast, shares the 10 silent fears of entrepreneurs and business owners. Gene also shares how to understand the fears you encounter. Listen in to this episode to learn more about the silent fears of entrepreneurs and what you can do about them.
It’s a special episode today celebrating the 100th episode of Leaders in the Trenches with your regular host Gene Hammett, his wife Amanda Hammett and a special host for today- Kimanzi Constable. Gene and Amanda have been married since 2002 and most of that journey has been comprised of the stress and struggle of being entrepreneurs together. Discover what it takes to support the entrepreneur in your life and learn what Amanda (Youth Motivational Speaker) has picked up from Gene on this journey. In this episode, Kimanzi also digs into what goes on behind the scenes of the podcast Leaders in the Trenches. Join in the celebration of the 100th episode. We are extending an enormous thank you to each and every one of you listening in on a regular basis and sharing the podcasts with the leaders in your life.
Your truth determines your future. Your truth is supported by the beliefs you have. Your experiences and stories are very much connected to how your belief system is developed. However, your truth is quite different than the absolute truth. What can do about your current truth and how can you discover truths that will benefit you? This special episode aims to uncover how your beliefs shape the actions you take and the actions you don’t take. Are the current beliefs you accept as TRUTH getting in the way of your success?
The way you see yourself and the way you see the world shapes what you believe is possible. All business owners have periods of doubt that are caused by an inner conflict. It can stop you if you let it. Ace Chapman shares his journey today where he found it much easier to buy businesses rather than start them. This is how Ace sees the world now. Listen in to the advantages that you reap when you buy a business that has already suffered through the “lean” years.
Most financial planners dance to the same song. Today’s guest has a different approach to financial planning that business owners can appreciate. Roger Whitney, the Retirement Answer Man, shares how thinking like a business owner can improve your own cash flow. Roger shares how many business owners never get out of the mindset of “hard work” after they become successful. Discover the real reason why emotions are so important when comes to understanding money too.
All leaders have a vision of the future that filters out distractions that come along with being an entrepreneur. Many times the vision does not come with the “how” of accomplishing it, because what they see is so big. Today, my guest Carolina Albano from Wholly Pops had a vision of a bright future where our children are empowered by natural food and healthy choices. Carolina’s journey has not been easy and her time in the trenches continues, but I wanted to share her story with you to inspire you to envision bigger where you don’t get stuck in the “how.” See how Carolina’s 100 year vision allowed her to break free of the trap of a job and become a social entrepreneur. After listening, check out the videos on The Wholly Pops KickStarter campaign.
Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don’t publish.
Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear.
Everyone is a buyer, because everyone likes to buy. That’s right: we all like to buy things because it usually solves a problem and/or moves us forward. However, there is a natural resistance to being “sold”. Discover the missing elements in your sales process with David Neagle by understanding these new principles in sales. In this episode, David shares how a shift in your own perspective can improve your sales process. When you identify the missing elements explored here, you can take your sales and your business to the next level. Join David and I as we uncover the deep wisdom in sales that’s rarely ever talked about in any traditional sales training programs.