019 Chris Taylor |From Dabbling in Many Target Markets to Finding the RIGHT One
There are some businesses that start out on “easy street”, but this is not one of those stories. Chris’s passion project was Actionable Books. A couple of years after starting Actionable Books, he discovered that this could be a real business. The struggle came in when Chris began to market it to the world. In the first four years of marketing, Chris describes his approach as “dabbling” which is jumping from target market to target market. Chris’s company was barely getting by. But the turning point came when Chris really got a handle on his ideal target market that was hungry for his offer. In this episode, we go through the ups and downs of this journey.
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