008 Megha Rodriguez | Learn How to Be IN the Conversation with Your Ideal Client
Megha has finally found her profitable niche for her business, but it was not always the case. Being the jack of all trades (taking any client that came along) stressed her out so she decide to find your target audience. They key is being INSIDE the conversation with her ideal client so her marketing is more effective and delivery of her services is more complete. Megha shares the fears she faced along the way and the successes too.
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In this episode of the Leaders in the Trenches Podcast, I’m pumped to welcome a great friend of mine, Jason Swenk to the show! We are going to explore the journey he had in creating his six figure consulting business in about 3 months (that’s on-the-side to his full-time job). Well…actually he started before that 3 month period, but once he decided to really focus on Digital Agencies he began to make huge strides to success.
Kimanzi Constable started out with a ton of success by selling 80,000 books using social media and transforming his own life in the process. To get there, he began with a wide and broad approach, but quickly realized he had to narrow and be specific to create a powerful business that really makes an impact for his clients. Kimanzi had to face his fears of limiting his business so that he could find a new level of success.
Rick Mulready interviews Fortune 500 social media managers to find out how small business can better use social media. Rick’s tool of choice is Facebook. We discuss how Facebook offers a way to connect with your ideal customer using many different features available to advertisers, even if you don’t use Facebook, the value gathered from this conversation helps you understand “if everybody is your customer, nobody is your customer”.
Today we talk with Deanna Maio who has recently gone through a re-branding experience for her business, Delegated to Done. We discuss the importance of finding the “profitable niche” as well as how difficult that can be without the help of someone to support you and challenge your thinking. The name for the episode says it all…we’ll explore why it is hard to see your own profitable niche. 
Jim’s story is unique in all the specific twist and turns, but the principles are similar across all business owners that have pulled themselves “out of the trenches”. From the days of his first newsletter in 1981 to now where Jim is a successful author, coach and entrepreneur. Jim’s key strategy was to really focus his business before he began to broaden it. Find out how and why he did focus his work inside this episode. 
Dave Kerpen from Likeable Media and Likeable Local is our guest today. Dave has achieved success in business (like Inc 500 List and the NY Best Selling Author List), but to get here he had to say NO to clients that were not in alignment with where he wanted to take his company. 
This is Leaders in the Trenches, Episode 000. My name is Gene Hammett, your host for this podcast. In this introduction, I am going to share with you everything you need to know to see if this podcast is right for you and how it can help you lead your business with more freedom and impact.