We all face challenges in life and our businesses. Failure is a natural part of life and business.  You will face challenges and failures in creating and implementing your VISION, but don’t worry, you can overcome these challenges.

An “enemy” in this instance is anything that limits or blocks the creation of your VISION. As you read this list, think about how these enemies could affect you and how you would overcome these challenges.

#1 I know what to do, I don’t need a VISION.

#2 VISIONS take too long, I am in a hurry.

#3 I have a project plan (or business plan, strategy, blueprint, etc.) already.

#4 It is impossible know what my vision is…we are just getting started.

#5 It is too expensive to take the time for this.

#6 It will change down the road.

#7 I lack the skills to include that in my VISION.

#8 I need to shoot lower because that is too hard (or big).

#9 Your beliefs, opinions, and assessments (these limit what you see as possible).

#10 Spending too much time on your VISION.

Number 10 is especially important. A VISION needs to live and become a reality.  If you spend too much time creating your VISION, you will find it hard to take action when needed.  A VISION is critical to your success, but do not get paralyzed and lack the drive to make your VISION real.

How to use your VISION.

Having a VISION is an important start to mapping out your business’s future. It is important that your VISION be incorporated into your company’s culture.

Entrepreneur.com defines Culture as “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time”. 

Integrating a VISION into a company’s culture may come naturally. If the VISION is a complete 180 from the current company culture, a more intentional approach maybe required. It really depends on the company’s current culture. Does the culture allow change easily? Are new and innovating ideas readily accepted?  Regardless, if a company is experiencing a high turn over rate or is having difficulty attracting quality talent, it may be time for a new VISION.

Creating and integrating a VISION into an existing company culture can be accomplished in several ways, usually by the leader of the organization.  Personally, I think a more holistic approach works best.  All the major stakeholders or the leadership team need to give input into the creation and implementation of the new VISION.  This binds the organization and presents an united front to the rest of the company.