283 | The Courage to Create A Cult Brand with Ryan Gill
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Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.
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As most entrepreneurs know all too well, disappointments are bound to happen. Knowing that the disappointments are coming can actually be a good thing. It does not mean you are bound to fail. Today’s guest is Brian Smith. Brian is the founder of UGG. Yes, the iconic sheep skin boots that seem to be everywhere. Brian shares his story of getting that brand started. Over the first three years of this business, Brian saw many challenges. However, he shares how disappointments became his blessings. Join Brian and I in this episode so that you better prepare your business and your mindset for life’s challenges.