Posts

012 Dr. David Phelps | Freedom is the Dream When You are “In The Trenches” – Discover What this Dentist Coach Did to Change his Mindset to Achieve Freedom

David PhelpsThis show is all about “freedom”. Entrepreneurs get into business for many reasons, but one of the huge benefits is the “freedom” that business owners have. Freedom is the dream. Freedom is the powerful force that keeps you working through the beginning stages of your business. Well, we all know that the level of freedom that we really want comes after you have built up the business so that you are no longer “in the trenches”. What does it take to get there? Learn form Dr. David Phelps, the dentist that discovered he could build a business that truly did have freedom. You will learn some of the mindset shifts necessary to create a business that gives you freedom and keeps you from having to do EVERYTHING in your business.

Get his specific approach to freedom that any business owner that is “in the trenches” can implement. Plus hear Dr. Phelps’s powerfully heartfelt reason for creating freedom in his dental practice.
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011 Jennifer Bourn | A Web Design Company that Gets It – The Benefits of Really Understanding What Your Clients Need

Jennifer BournLet me be direct and say that many web design firms don’t get it.  They attempt to be all things to all customers.  If you have listened to previous episodes here, you understand that is dangerous.  Jennifer Bourn gets it, and it shows in how she runs her company.  She really understands her customers and she knows how to market herself so that they self select themselves for their services.  They know they want to work with her company before they get on the phone.  In this interview, we talk about what got her to this strategy and the success that this approach has provided her company.

The moral of this episode is you really must know your customers and what they want so that you can be the company they want to buy from.

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010 Kevin Rogers | The #1 Way You are Screwing Up Your ‘About’ Page – And How to Fix It in 60 Seconds!

Kevin RogersKevin Rogers is the man…the man with a gift to tell a story, make you laugh and help you tell others what you do.  In today’s episode, we will discuss humor in business, the value of giving away your stuff for free and Kevin’s new book “The 60-Second Sales Hook”.  Speaking of hooks…what is your HOOK?  Does it invite conversation or does it have people running (quickly) away from you?

Kevin has reached a level of success in his business that few obtain.  He is paid thousands to write a single page of copy in a sales letter, but most often he is brought in to write and re-work all elements of marketing for big product launches.  One of his recent clients is “Bullet Proof Coffee” which is getting to be super popular these days…likely to do with Kevin’s handy work behind the keyboard.

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009 Jessica Rhodes | From a General Virtual Assistant to Mastering a Niche in Podcasting – Jessica’s Journey to Solving a Specific Problem

Jessica RhodesJessica Rhodes started her Virtual Assistant (VA) services to entrepreneurs by offering all the different services business owners wanted. She was pulled in many directions and knew that business would be better when she found her niche. She engaged a business coach to help her focus her business and she makes a very strong decision by listening to the needs of her clients. Now Jessica has a thriving business and she is uniquely positioned to offer her services. This is a great story of going from a broad approach to being very specific.

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008 Megha Rodriguez | Learn How to Be IN the Conversation with Your Ideal Client

Megha RodriguezMegha has finally found her profitable niche for her business, but it was not always the case.  Being the jack of all trades (taking any client that came along) stressed her out so she decide to find your target audience.  They key is being INSIDE the conversation with her ideal client so her marketing is more effective and delivery of her services is more complete.  Megha shares the fears she faced along the way and the successes too.

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