Posts

327 | How to Define Customer Expectations To Drive Your Business with Chris Kneeland

How to define your customer expectations. This may sound oversimplified or you might rationalize that you have already done it. Take a breathe and ask yourself if you really understand what your clients expect of your organization. Maybe the question is not if you understand, but whether your team also understands. Pushing this even further, is there alignment between every team member and the expectations of your customers in your category of business? Today I share my interview with Chris Kneeland from The Cult Collective. Chris gives you examples and insight on why this is so important to your business. Don’t miss this episode on understanding your how to define customer expectations.

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define customer expectations with Chris Kneeland

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Ludo Ulrich

304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich

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Ludo Ulrich

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization.

Target Audience: Salesforce engages business founders developers in a way that helps them grow through effective marketing.

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Christi Olson

300 | The Brand Ambassador Series: Microsoft

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Christi Olson

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.
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