Interview with the Author: The Catalyst by Jonah Berger
Whenever we try to change something, we often default to a particular approach: Pushing. Is the boss not listening to that new idea? Send them another PowerPoint deck. Client not buying the pitch? Remind them of all the reasons they should. Today we talk about removing what is blocking people from change. Jonah Berger, professor at Wharton Business School and best-selling author, talks about his new book The Catalyst. We look at the five barriers that prevent change and how to mitigate them. Jonah Berger is a researcher and shares his unique point of view on how you can become a catalyst to change.
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Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision. 
Do you want more leads for your business? Do you want more quality leads? Lean in to today’s episode as I combine many of the episodes with quotes, stories and tips. This is about finding Your profitable niche for your business. There is a free gift at the end of this episode that will help you get more leads. I am super passionate about this episode since this is a huge part of my work with my clients. I am happy to share it with you and would love your feedback on this episode.