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There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of SalesLoft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.