125 | A Case Study in Turning Around A Struggling Business with Drew Pearson
Have you ever struggled to make payroll? Have you ever stressed over taking your business to the next level? Well, most entrepreneurs have been there before; however, it does not have to be that way. Drew Pearson, Owner of Ninja Multimedia, shares his journey so that it may help you. Drew took a chance by attending an event with me. Afterward, we had one coaching session to fine-tune his strategy so that he could turn around his business. Drew has always done excellent work, (and get lots of referrals) but he needed to change his business development approach. Listen to Drew tell you how he turned around his business so that he could be proactive in his sales strategy.
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Drew’s Target Audience: Drew now mostly targets medical communication clients.
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Have you ever felt like quitting? Have you ever just wanted to give up on your dream of building your business? How about this one… you worked really hard for the chance to pitch your company and passion project to a group of investors with millions on national TV, yet it didn’t go your way. What would you do when those investors said “you should QUIT this project”? Lori Cheek shares her story of making it to Shark Tank (yes, the TV show) and being told to run from her business. Lori didn’t let it stop her, but she did make some changes to her business model to better fit today’s technology. Join me with the story of Lori and her journey when she said “I’m not about to quit.”
Not many business owners are willing to share with you the mistakes they made in the past. I think it is out of fear of how they will be perceived. I think that sharing our vulnerable areas actually can help us connect with people that want to know you better before doing business with you. Therefore in this episode, I share with you the three mistakes I realized in 2014. One of these has been the catalyst for my own growth in 2014. I hope it will help you. I also give you my pivots too. A pivot is a shift in direction, not a change in strategy. Then I share the successes I have had in 2014 that include some clients, my goals and even what I have done with the podcast. Listen in to the episode and let me know what pivots you have taken from your mistakes.