319 | How to Make Your Marketing More Effective with Lynan Saperstein
The process of creating a more effective marketing strategy includes tracking ROI. You can’t wing this component. You can’t use “gut feeling” in the fine-tuning phase of marketing. Lynan Saperstein, Founder of The Experience Experts, shares with us simple ways to improve your marketing by being willing to track it. Results are the game. Discover ways to make your marketing more effective.
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Marketing More Effective with Lynan Saperstein
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Today is all about the hiring process for your first or your next sales rep. Don’t take this lightly. Hiring the wrong person will derail you in many ways. Be smart about bringing in the RIGHT person. Our guest today is Joe Koufman with 
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In this day and age, most of us are totally engulfed in the world of internet marketing and advertising. But what about “Word of Mouth” as a tool to emotionally provoke and connect with our target audience? It’s something we may not give as much thought to in our modern context, but according to Jonah Berger’s research, it could just be the most powerful tool we have.
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