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254 | The New Strategies of Automated Webinars with Casey Zeman

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Casey Zeman

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using “automated webinars.” Our guest today is Casey Zeman, who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

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152 | Lead Generation with Facebook Ads with Valerie Shoopman

Do you have all the leads you can handle?  Do you have high-quality leads for your business?  Well, usually the answer is – I can use more of those, thank you.  There are many ways to build leads for your business, but one powerful channel that many are not using is Facebook.  Today’s guest is Valerie Shoopman, who is a Social Media Expert…but her main focus is Facebook ads.  Listen in to the interview as we discuss how you can focus on your ideal clients and get a steady stream of leads rolling in.

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Valerie’s Target Audience: Valerie serves entrepreneurs – specifically – business coaches. She currently teaches people how to utilize Facebook ads so they may attain the success she is experiencing.

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105 | Be the Authority with Gene Hammett

Gene HammettWhat does it take to position yourself before the sale? Who is an AUTHORITY? An individual who embodies the term Authority distinguishes themselves from being A choice to being THE choice. Like so many other podcasts on Leaders in the Trenches, this heavily stems down to having a healthy mindset. It’s also becoming aware of the part of yourself that could be sabotaging you and your business.

An AUTHORITY is perceived as the professional. They are seen as the choice. They embody influence, impact and income (get paid more). Those are three essential elements to an Authority. An Authority is also someone who is not “absolute” in their ways- but someone who is constantly growing and changing.

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Gene’s Target audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans.

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