GENEHAMMETT
Define your market. Lead your market.
Own their market.
Define your market. Lead your market.
Own their market.
With so many interviews on the podcast, I know it is hard to know where to start. Well, the secret to getting value out of learning…you are best served by practicing “just-in-time” learning. This means you don’t learn for some day, but you learn for now. Learn for what you want to shift in your business right now.
Here are a few Web Design Owners, Marketers and Branders that I have had on the show (there are many more, but this is a great start).
Episode #007 – Web Design Firm Proves the Power of the Niche with Jason Silverman
Why you want a focus for your business and stack the successes on top of each other.
Using the power of the web (novel idea) to attract leads to her agency
Episode #024 – Know Your Customers’ Pain Better Than They Know It with Tim Page
Client attraction is about understanding the customer’s pain and aspirations. Do this better than anyone in your market. Tim’s company builds tools that web design firms can use to help their clients get more leads.
Episode 029 – Creating More Time to Do What is Important with Jeff Hilimire
Doing work that matters will drive you to deeper levels of innovation and creativity. Jeff owned multiple agencies and sold them. His last company was sold for more than $60 million.
Episode 035 – The Money is in the Clarity with Matthew Goldfarb
This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve.
Matthew is a master at messaging and he shares with you his insights to create a clear and compelling message in all you do.
Episode 041 – Changing Your Business Forever Starts with Mindset With Kim Walsh-Phillips
If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips, agency owner, shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue.
Episode 071 – Get Rich in the Niche
Why do some businesses take off and others get stuck? This is a big question that really perplexes so many people. It really comes down to two parts. The first we discuss in this episode which are the fundamentals to business, specifically “who do your serve”. The second is speed of implementation. However, if you don’t have these fundamentals in place…you will likely be chasing the wrong strategy.
Episode 095 – Why Content Marketing Is Not the Silver Bullet
Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don’t publish.
Episode 109 – Making The Move to Premium Pricing
Grow your business with more customers, more offers or higher pricing. Having all three is ideal. Developing your own plan to create premium pricing will help you grow your business. With this episode, we unpack the whole process of developing premium pricing for your service business. Increase your awareness around ‘enemies’ to pricing and get the 5 steps you need to implement to increase your prices.
Got a question? Want to know how to shift your business to attract higher quality clients? Let’s have a chat about your business. No Cost. No Pitch. Let’s create a Road Map for your business in 30 minutes. Define your next steps with me to help you get exactly what you want. Let’s talk now…grab an appointment with me.