Building Culture at a DTC Brand with Kelley Thornton at Tiege Hanley
Building culture at a direct-to-consumer (DTC) brand is a multifaceted and essential endeavor. The process of building culture begins with defining a clear set of values and principles that align with the brand’s mission and resonate with the team. These values serve as the foundation for building culture and should be reinforced in every aspect of the brand’s operations. Today’s guest is Kelley Thornton, CEO and founder of Tiege Hanley. Tiege Hanley is a renowned skincare company dedicated to providing high-quality, uncomplicated skincare solutions for men. Founded with a commitment to helping men achieve healthy, radiant skin, Tiege Hanley has become a trusted name in the world of skincare. In this episode, Kelly delves deep into the world of Building Culture at a DTC Brand. Join us as we explore the intricacies of building culture that drives engagement, innovation, and customer loyalty. We’ll discuss the strategies, stories, and successes of industry leaders who have mastered the art of building culture at their DTC brands. Whether you’re a seasoned entrepreneur or just starting your DTC journey, our podcast is your guide to building culture that sets your brand apart and propels it to new heights. Tune in for insights, inspiration, and actionable tips on Building Culture at a DTC Brand.
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Kelley Thornton: The Transcript
About: “Kelley Thornton has a long history of work experience. Starting in 1990, they worked as a Sales Representative for Mannkraft Corp. in Newark, New Jersey. In 1991, they moved to Phoenix Display & Packaging in West Deptford, New Jersey, where they took on the role of Account Executive. In 1993, they took on a role as an Account Executive at Phoenix Display & Packaging in Chicago, IL, and a POP Display Vendor at Unilever. In 1997, they became Senior Account Manager at Union Camp Corporation. From 1999-2009, they worked at International Paper, taking on the roles of Regional Sales Manager and National Accounts Manager. Finally, in 2015, they founded and became CEO of Tiege Hanley, Inc., a high-quality, affordable, and uncomplicated men’s skincare brand. Kelley Thornton attended West Chester University of Pennsylvania from 1985 to 1986, studying Economics. Kelley then attended Western Connecticut State University from 1986 to 1987, also studying Economics. Finally, they earned a Bachelor of Arts (B.A.) in Economics from the University of Connecticut from 1987 to 1989.” Source Link https://theorg.com/org/tiege-hanley/org-chart/kelley-thornton
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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
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