268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

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Simcha Gluck

Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in a day to day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better game!

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Target Audience: Fresh Biz is game-based training experience. It serves entrepreneurs solopreneurs to employees and inside corporates.


Game Theory…

Is about playing a better game to be more actionable in a day to day life. Game Theory is a time-based game and it mirrors life. It lasts exactly 90 minutes and includes 4 players to start. What Game Theory provides is a mirror for people. It helps them to reflect on their lives outside of the game.


Collaboration is a new competition. Simcha believes we are a part of the shift where everyone can win. There is no personal threat.


What do people discover when playing the game that they didn’t know before?

One of the major lessons people learn is about money. You’re never short on money, you’re only short on creativity. In this money-centric society that we are living in, people think the only currency is money. When you get people to realize there are so many different forms of currency out there, it widens their perspective.   

It’s all about asking the right questions and looking at all potential resources and options. You play a better game by being smarter about resources.

Case Example

In an NBA program in Israel, an entrepreneur works for a startup technology company for water (the company aims to cleanse and sanitize the water).  Someone referred him to a company in Germany who has a very similar concept. This meant he suddenly had a partner who spoke a different language to collaborate with. It also provided more resources.

In this episode we’ll cover:

  • How Game Theory provides a mirror for people’s lives
  • What people learn playing Game Theory
  • Why it’s not about competition but collaboration
  • Why money is NOT the ultimate resource
  • How creativity trumps currency


Practical and Actionable:

Text 44144 and get access to the 1st chapter of the “New Entrepreneurz”

Go to Freshbizgame.com – where you will find different training experiences offered all around the globe. Get 15% off.

Think of it this way: Life and business is so much healthier when we are aware that there are game mechanics involved. When we know we can win, we know that even if we don’t have all the resources- we hold the possibility that we may have access to someone who does. We don’t need to be the expert – we can hack the game no matter what the deal is.


Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!