Leading a Remote Culture with Ali Winkle and Stacey Clarke at Just Drive Media

With the rise of remote work, it is more important than ever for leaders to understand how to effectively manage and motivate remote teams. Leading a remote culture requires a different approach than traditional leadership styles, as remote employees have different needs, communication preferences, and work habits. By developing a leadership style that is tailored to the remote culture, you can build a high-performing team that is engaged, productive, and connected. Today’s guests are Ali Winkle, Co-founder & CEO, and Stacey Clarke, Head of People and Culture at Just Drive Media. Inc Magazine ranked their company #4448 on the 2022 Inc 5000 list. Just Drive Media is a one-stop communications shop helping clients in the technology industry with social media marketing and analytics, PR, and daring creativity. In this podcast, Ali and Stacey talk about the challenges and opportunities of leading a remote culture. They also talk about focus time and the selection process for hiring. Listen to the podcast to learn more about leading a remote culture and how to create a thriving virtual workplace.

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Ali Winkle and Stacey Clarke: The Transcript

About: Ali Winkle have more than 20 years of experience advising founders, executives and major global brands on the best ways to use PR and marketing strategy to achieve growth and business goals. In 2007 she co-founded Just Drive Media, an independent marketing and communications firm. Over the past 15 years, they’ve led award-winning PR, social media and digital marketing programs for some of the world’s most innovative and disruptive companies, including Robinhood, LinkedIn, Instacart, Skype and OpenTable. During that same time, they’ve helped many a startup successfully build their brand, drive awareness, engagement and customer acquisition through targeted PR and digital marketing campaigns. She currently lead a globally dispersed team of more than 25 PR, social media and digital marketing pros. Their job is to help position their clients in the best possible light among their constituents, and provide the insights they need to better serve their customers. It is to raise awareness, drive adoption and influence perceptions, and she enjoy every minute of it. Specialties: Public relations strategy and execution; Integrated marketing & communications programs; messaging and positioning; media & influencer relations; corporate and crisis PR and intelligence; social media intelligence; social media marketing; content marketing; community engagement.


Stacey Clarke is a veteran PR/communications professional with a background in agencies and in journalism. Stories and people rank high among her favorite things, so the communications field has always felt like home. She love the teamwork, the challenge, the strategy, and the ability to learn something new all the time. In 2023 she started a dream job heading up People and Culture initiatives at Just Drive Media, which allows her to spend more time helping their amazing team grow in their careers and building the kind of culture that gets people excited about doing what they do. Even so, she will never stop loving helping companies figure out how they want to communicate what they do and what makes them special, and then getting them in front of the people who matter most. Her specialty is B2B and tech marketing communications, including media relations, content, executive comms and counsel, messaging/branding, internal communications, and crisis comms. They’ve had the privilege of building partnerships during the past 15 years with some of the best people in the business at LinkedIn, RingCentral, Dropbox Sign, VMware, Tanzu, LendingPoint, and Nium, and have worked with amazing folks at Samsung NEXT, Skype, OpenTable, the eBay Partner Network and eBay ProStores.

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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.


Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.




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