Welcome to the privacy policy for the Gene Hammett website (genehammett.com) and our weekly Newsletter. This policy spells out how we use your personal information when you visit our website or sign up to receive our email newsletter.

Two core commitments on user privacy and data protection

Before we get to the details, you should know that we have two core commitments on user privacy and data protection:

1.  We will never sell, rent, distribute, or make public your personal information.

2.  We will contact you directly only if we have something meaningful and relevant to share with you.

Now, let’s get on with the particulars.

Who we are

The Gene Hammett website (genehammett.com) is the official website of author Gene Hammett. The website offers information on his books, articles, and videos about work, business, and life that he finds worth sharing.

The Gene Hammett Newsletter is an email newsletter, usually sent once or twice a week, that features ideas, tools, book recommendations, short videos, and other items of interest to readers. The newsletter, which is free of charge and free of advertising, is distributed by email only to individuals who have specifically requested a subscription.

Data processing for the Gene Hammett website and newsletter is controlled by Core Elevation, Inc., an S corporation located in Atlanta, GA. The corporation is a company that helps leaders evolve and helps companies grow.

Data we collect when you visit our website and why we collect it

Cookies.  Like most websites, ours uses cookies. A cookie is a small data file stored on your computer or device that holds information about your prior use of a particular website. We do not store personally identifiable information in the cookies that we create, but we do use encrypted information from these cookies to improve your experience on the website. For example, cookies help us know if you have already subscribed to our newsletter, so that when you return to the Gene Hammett website, you will not see an annoying pop-up asking you to subscribe. We also use cookies to gather information — again, aggregated, not individual — on how visitors use the site. For instance, cookies help us understand which pages users visit most often and whether users are receiving error messages from certain pages. Cookies provide the sort of information that helps us improve the site and make it more useful and relevant. That said, if you don’t like cookies, you can set your browser to refuse them, delete them, or warn you each time a cookie is being sent. Just go to the Help menu on your browser.

Site visitation tracking.  Like most websites, ours uses a tool called Google Analytics to track and better understand in the aggregate our users’ interactions with the site. Google Analytics collects technical data about visitors to our site, including geographic location, device, internet browser, and operating system. However, none of this information identifies you personally to us. Google Analytics records your IP address when you browse our site, but Google Analytics does not give that information to us. We use the anonymous aggregate data from Google Analytics to understand how visitors find the site, how many people visit the site, and which pages visitors spend time on and which they ignore. This information helps us improve the design and content of the website.

Personal data we collect when you subscribe to our newsletter and why we collect it

Anyone can subscribe to the Gene Hammett Newsletter by completing a short form on our website. If you choose to subscribe to the newsletter, the personal data you provide is forwarded to Infusionsoft, a data processor we enlist to distribute the newsletter.

In addition to storing the personal information provided by our newsletter subscribers and distributing the newsletter, Infusionsoft uses tracking technologies called web beacons to tell us when newsletter subscribers have opened our emails or clicked certain links.Infusionsoft also uses cookies to track when subscribers have visited the website. These web beacons and cookies record subscribers’ email address, IP address, date, and the time associated with each open and click of a newsletter or activity on the website.Infusionsoft uses this data to give us aggregate information on whether items in the newsletter and on the website were of interest to subscribers. We use that information to improve the newsletter because we don’t want to send you things you don’t want to read.

As mentioned above, you can set your browser to refuse or delete cookies. To do that, look at your specific browser’s Help menu. As for the web beacons that Infusionsoft uses, you will need to unsubscribe from the newsletter to avoid those. You can unsubscribe at any time by using the unsubscribe link at the end of any newsletter . Or you can email us at [email protected] to request that you be removed from the list. (When requesting removal, please send your email to us directly from the email account that is subscribed to the newsletter.)

If you subscribe to the newsletter, your personal data will remain in Infusionsoft’s database for as long as we continue to use Infusionsoft’s services.

Third Party Data

Our site uses technologies of third-party partners such as NextRoll to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the [products and/or services] that are likely to be of more interest to you. Specifically, NextRoll and our advertising partners collects information about your activity on our site(s) to enable us to:

measure and analyze traffic and browsing activity on our site(s); show advertisements for our products and/or services to you on third-party sites; measure and analyze the performance of our advertising campaigns.

We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s) with NextRoll and our advertising partners. This allows our partners to recognize and deliver you ads across devices and browsers. To read more about the technologies used by NextRoll and our advertising partners and their cross device capabilities please refer to NextRoll’s Privacy Notice.


Our partners such as NextRoll may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:

Disclosures of your personal data

As we said at the top, we will not sell, rent, distribute, or make public your personal data. We share data only with Infusionsoft to help us manage our website and distribute our email newsletter. We do not allow these third-party service providers to use your personal data for their own purposes, and we permit them to process your personal data only for the purposes we have explained in this policy.

Your legal rights

If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have certain rights in relation to your personal data, including:

  • The right to be informed by us about how we use your personal data (that’s what we’re doing now with this privacy policy);
  • The right of access — that is, a right to request a copy of the personal data we hold about you;
  • The right to rectification —  that is, a right to make us correct personal data about you that is incomplete or inaccurate;
  • The right to erasure —  that is, a right to ask us to delete the personal data we have about you.
  • You can find more information about these and other rights under the GDPR on the GDPR’s official website (https://www.eugdpr.org).

How to contact us about privacy

If you have questions or requests concerning this privacy policy, please email us at [email protected] or write to us at:  Gene Hammett, Core Elevation, Inc. 2897 N. Druid Hills Rd. Suite 188, Atlanta, GA 30329 USA.

Changes to this privacy policy

The date of this privacy policy is May 24, 2018. The EU’s General Data Protection Regulation is new, and guidance on best practices for data protection is changing constantly, as is the technology that we all use. You may see updates to this policy in the coming months.

My goal is to offer as much value as possible and inspire you to find new actions to take your company to the next level. Please understand that this is a business and to keep it all going there must be a profit.

In complete disclosure, there are some links within this website that are affiliate links. Just in case you don’t know affiliate links will pay us a small fee if you use it, but in no way will you incur any additional cost.

For the sake of simplicity, you should assume that any links leading you to products or services are affiliate links that we will receive compensation from your purchase. I only recommend those products or services that I truly feel deliver value to you.

If you have any questions regarding the above, please do not hesitate to contact me.

Best Wishes!
Gene Hammett

Terms of Service

For customer service, please contact me at (678) 242-9957.

The term ‘Leaders In the Trenches’, ‘genehammett.com’ or ‘Core Elevation, Inc.’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 2897 N. Druid Hills Rd, Suite 188, Atlanta, GA, 30329. Core Elevation, Inc. which is a Georgia, USA company.


The information contained in this website is for general information purposes only. While we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under our control. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, we take no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.