059 Gene Hammett | How to Stand Out in Business

Gene HammettThis episode is not for business owners that want to be average or mediocre.  It is for those special leaders that want to be different and separate themselves from the pack.  It is all about “standing out” in your business so that you can attract better customers, get higher fees (profits), and make a greater impact.  This episode gives the 7 strategies you need to be specific about if you want to STAND OUT.

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Our Audience: Our target market for the “Leaders in the Trenches” is entrepreneurs, business owners and budding business owners who want be trail blazer and rebels in their business.  Leaders want to be different.  

TWEET THIS: "Jack of all Trades" Translation: In Spain they say 'An ocean of knowledge only an inch deep.' #Standout

If you want to STAND OUT in business you have to be very intentional about the level of service and every interaction that you give your clients and prospects.  It does not matter what your business is…there is always a way to do do it differently.

Just in case you don’t know what I mean when I say “stand out”, it is all about being remarkable, being different than you peers and being just plain awesome.

When you stand out you attract better clients (more if you want more), get paid expert fees (higher than the industry average), and make a deeper/lasting impact.

TWEET THIS: "Jack of all Trades" Translation: In Korea they say 'A man of twelve talents has nothing to eat for dinner' #Standout

To STAND OUT you must KICK ASS.  Here is the outline of what KICK ASS means for you and your business.

Know your Customer

Intentional Experience


Kommunity (I know it is spelled “community”, but that would not make a cool acronym.





In this episode, here’s what we’ll cover:

  • The 7 specific strategies you can take to STAND OUT
  • The 3 reasons why it is important to stand out
  • Examples include Starbucks, Cirque Du Soliel, Salesforce and more
  • TWEET THIS: Check out this podcast about standing out in business #StandOut #BeDifferent

Practical & Actionable:

Measure where you stand for each of the 7 areas outlined here in the show.  You can rate yourself on a 1 to 5 scale.  5 is you got it all.  And 1 is you are not sure what that is and how it applies to your business.  Rate yourself as your business is right now first.  Then go back through and rate yourself again on where you want to be.  Extra credit: Identify the one area that will have biggest payoff for your business and take action today to increase your ability to “stand out”.


To give Gene shout out for being on the show, follow him and send him a message. Connect with me on LinkedIn or Twitter at @genehammett and let me know what you liked about the episode!

Do you have questions about today’s episode!?!

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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