171 |Thriving in Your Business with Your Core Values with Sue Guiher

Sue GuiherOur inner core VALUES are what drive our lives and businesses. Self proclaimed “THRIVE-OLOGIST” Sue Guiher reminds us of the importance of getting back in touch with our core essence. What is our core essence anyway, you might ask? Your core essence is who you have always been – since the beginning. It’s why you left the industry you might have worked for and what caused you to make the decision of going off and doing it on your own. Remember? Once we connect with this part of ourselves once again, our decisions, connections and flow fall into place. Lean into this episode for more on this!

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Target Audience: Sue focuses on business professionals and business owners looking to simplify, systematize and scale so they can stop making business so hard.

Sue’s service is about THRIVING. Her aim is to help people to move forward despite the perceived obstacles

Sue GuiherSo, WHY do we make business so hard?

According to Sue, we over complicate everything. We focus on our massive to- do lists and forget who we are as business owners. We forget what our passion is and why we got into business in the first place. We get caught up ‘saying the right things” being in ACTION mode. We get lost in a never ending web of “ideas” without any systems in place.

How can we stop to think about who we are within our business?

Sue says, you must KNOW your core essence which has been with you since the beginning. This is what drives your values. Reconnect with who you are at the core. This is what it means to be in flow and in alignment with who you are. If your work is suffocating you or you feel confused. your lens are befuddled. However, knowing who you are gives you clarity and it gives you the right language to attract the right clients to you.

Listen into a specific story around this @ [9:25]

CLARITY is what spreads into every avenue of your business so you aren’t running so hard. Sue is passionate about showing people how to take back their businesses from a place of BEING.


Sue often finds that people have a “story” and so she challenges that story by asking them: is that true? Is it that true you? And yes, people hold onto things – but if they stop and think – they can most likely break that story and create one that works for them.

Consider some of these questions here:

  • Who do you need to be to have the success you want?
  • Who do you need to be to serve those you want to serve?
  • Who do you need to be to say the things you need to say?
  • What did you hate about your industry that you wanted to change?

In this episode we’ll cover:

  • How to access your core values again
  • Why it is important to be connected to your core values
  • Why everything flows when you are well connected with yourself
  • Why we make business so hard and why it doesn’t have to be
  • How to access full CLARITY and stop running around
  • Questions to ask yourself about who you are BEING

Practical and Actionable:

Every day- determine your intention. Decide what you want to experience that day. As you go about your day, ask yourself, “what do I need to do in this moment to stay in alignment with what I intended.” VISION OUT!
Seek out other supports. Do not go about this alone. Surround yourself with peers and mentors.

Resources and Links

Do you have questions about today’s episode!?

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!


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