Using Your Company Mission to Align the Hearts of Your People – Behind the Scenes

Being a mission-driven company requires that you integrate it into the daily functions of the company culture. Let’s look at using your company’s mission to change the vibe of the culture. I share with you a simple strategy that allows you to repeat your mission without actually repeating it. Using your company mission in a way that creates unity will improve the company culture.

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Behind the Scenes: The Transcript

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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

Today, we’re going to talk about the mission of the company, but not in a fluffy way, a very specific strategy that you can use to help you create more a force inside the company, through the mission, align your people together to this mission. And that’s the key. Now, why am I talking about mission so much today?

Well, I found that if you want people to take ownership of their work, one of the key elements of that is to have a mission that they buy into. Now when you hire people, you should be interviewing them so that they are buying into this mission as one of the first steps. If you want to use mission effectively, you want to make sure you’re hiring the right people and you’re selecting them to go on this mission with you.

You’re not hiring them for a job or a role you’re going on this journey together on this mission. Now your mission has gotta be something that they can get behind.

My mission is to change the world to extraordinary leadership. The mission has changed a little bit over the years, but a fine-tuned it enough because I want to invite my employees on this mission with me.

We’re here to change the world through extraordinary leadership, because what I believe is it takes extraordinary leaders that are willing to engage, do what no one else is willing to do to be that leader, that the team craves and that’s what changes the world. And I know that it takes strong leadership for this, and I’m going to do all I can to make that happen.

Now, I talk about my mission and share my mission with you, not to self servingly, but to help you understand that your company must have a mission that people aligned to something they believe in their heart and soul. Now, when I said those words to you, hopefully, you’ve got a little bit of goosebumps about what I really meant by this, which is I want to change the world.

You want to change the world and I want to help you get there through extraordinary leadership because I know that that’s the step. Your mission should have the same kind of emotional impact.

But I want to give you a detail, I was sharing with a client the other day that I feel I could help everyone. So why not share it with you?

If you want your culture to shift to a higher vibration and to really align, then you’ve got to get into the habit of sharing the stories of what the mission is.

My client’s mission was to help underserved businesses play at a higher. No, there’s some more detail around that, that I won’t share with you because I don’t want to give away my client’s name.

I didn’t get their permission. And so I’m just talking at a little higher level for you. They’re working with underserved business owners and they’re helping them play at a higher level. Now, what does that mean when they are sharing the stories across the organization? I call these micro-stories. Well, it starts in phases.

The first phase is this, you, as the executive teams are talking to people about the mission of the business and try to figure out what individual stories they have with clients that are allowing them to see the impact we’re making. You know, how are we moving forward to is how are we doing towards this mission?

And so in this example, they would go to talk to these businesses that are underserved and say, You know, working with us. What has it allowed you to do and pull the story out of them? Now I’ve gotten a few of these from my clients, but I don’t want to share this, to give away who they are, but you have to be able to take your executive team and have these conversations.

They’re great conversations to say, what impact are we making and get really specific? How are people using the money that we’re saving or the people using the time that we’re giving them? How are the people using whatever it is, the promise that you’re making from the brand? And you collect those stories as an executive team.

Now, the next time you’re all together and all-hands meeting, or next time you’re in an executive team, start sharing those stories, start sharing individual, your recent impact, not the same thing over and over new ones. Every time. And as you start to do this, you will start to see something happen. People will start to really understand what the mission is, what it means, and they will be connected to it.

These micro-stories start to be something that, that people learn to love and appreciate because you’re telling them from the heart, you’re not telling them because this allows you to make more. That may be the truth when you’re telling them, cause you truly care about the steps you’re making toward this mission.

The next step behind this is when you get together in large groups. If Jack gave you the story, then you say, I love the story that Jack gave. I’m going to let Jack share it with you.  And Jack shares the micro-story of the impact that he shared with you and you train people to be able to share it in two to three sentences, not long because it gets, you know, some people just don’t know when to stop and shut up.

 You know what I’m talking about? But you want to train them, do it in two or three sentences. So you need to do it first that way. And then the second one is they do it in two or three sentences. You can let them know that’s coming. That’s fine. But the next level behind this, after you’ve done that for a little while is to have them share an individual team meeting.

And maybe even the next time they meet with a client. Here’s why we’re in business and share those little micro-stories that they’ve personally been hearing, or maybe they love a story they got from someone else. And they’re able to share a fresh one every time. And you continuously do this across the organization.

You’re gonna have a different cultural vibe. As it aligns with mission. This will help you create a mission-driven company and you’re operationalizing it because you’re doing it on a regular basis. Now I share this with you because this strategy will make an impact for you as a leader, but also make an impact for the culture and the business you’re running and the people that you’re serving here’s to you having a mission-driven company, it’s aligned the people and really does make an impact across the world.

When you think of growth and you think of leadership, think of Growth Think Tank as always lead with courage.

  Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.



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