Creating a compelling culture of in business is not nice to have. Your culture is essential to the success of the enterprise. I interviewed Dee Ann Turner, VP of Human Resources at Chick-fil-a. Yes the famous brand of chicken sandwiches. Dee Ann shares 5 pillars of culture that you can adopt within your company to create a compelling place to work.

Target Audience: Dee Ann serves businesses who are interested in growing relationships with customers. She is a role model for service leadership.

“It’s my Pleasure…”

When a guest says “Thank you” the culture of the company is to always say, “It’s my pleasure.” It’s not just the language but also the service behind it.

Attracting Top Talent to Your Company

If you want to attract top talent, you have to be patient. It’s about creating deeper relationships and decreasing turnover. It’s all about where you are willing to put your investment. Be clear and know your company’s ultimate purpose. It’s about how you treat your employees & cast the ultimate VISION!

Create Your Company’s Model

At Chick-fil-a, they have the “3 C’s”
Character= those who reflect the value of the company (at Chick-fil-a it is integrity, loyalty, generosity and excellence)
Competency= they have the skills you need today but also skills you need for the future
Chemistry= being sure this opportunity is the best for them.

Creating A Compelling Culture

1) What is the Ultimate Purpose of your company? It should be deep and meaningful! Know WHY you are in business
2) A Mission that inspires others 16:27
3) Establishing Core Values
4) Guiding Principles

Having a long term view of things is everything. Growing too fast can be destructive.

Practical and Actionable:

Go back and ask yourself: “Have I clearly defined why i am in business?”