233 | Be THE Choice, Not Just a Choice with Gene Hammett

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In highly competitive markets, it is getting harder and harder to win the business. I specialize in helping companies grow by making them THE choice, not just a choice. This is about standing out and creating a company that does not have competition. This is a solo episode where I share key parts of my speech: Be THE Choice, Not Just A Choice. I give you 3 areas that allow you to win more business and work with more high-value clients. Don’t miss this one.

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Target Audience: Gene serves entrepreneurs who are (or want to be) Leaders. His clients are committed and are unafraid of doing the work to create a thriving business.


What does it take to be THE CHOICE?

There are lots of people and it’s safe to say- even too many people out there. Businesses look very much like each other in their variety of strategies. They blend together. However, you must KNOW that you actually ARE different. The problem is, many entrepreneurs out there do a poor job at standing out. This takes a great deal of building and deepening the relationships you have. How would standing out increase word of mouth and referrals?

SO, how do we raise ourselves ABOVE the crowd? How can people see your specialty and your ability to serve them in a specific area?


How do you explain WHAT it is that you DO?

Let’s talk about BRANDING!

Your brand is not what YOU say it is. It is what others say it is! It’s what people talk about when they talk about you. Those who have clear branding also have a clear story, price and promise.

WHO do you serve? & WHO is included in your Profitable Niche?

Your target market is who your services are ideally for. Your profitable niche are those who are ideal for you.

Do they see you as THE choice? If you are too broad in your messaging, they won’t see you as THE choice. If you represent yourself as having a deep understanding of their area, they can TRUST you. Stack your success in your portfolio of previous clients.



Rise above everyone else by knowing who you serve, what their pain is and offering them a unique solution. Keep getting better at what you do.

Marketing: the 3:7:3[0:30:30] RULE

In 2016, not all marketing is effective. When you are in a room 3% are actively seeking to buy what you offer. 7% are open to what you are offering. 30% are “not yet” and 30% are unconscious to what you offer. Another 30% are a “NEVER.”

Focus on the 67%. When those people are ready to buy you must position yourself in a way so they are NOT looking at anyone else to buy. The way to reach these people is not just creating info and communication- BUT CONNECTING with them. Position your marketing in a way that truly connects with them. Create a connection so powerful, that when they see your email in their inbox, they will open it because they feel connected.

This i’s about the story you craft around your business. You do this through education based marketing – marketing with a clear conscious- & not being pushy.

SPEAKING- the #1 way to get high value clients. You are going where they are and they, themselves are investing in themselves to acquire solutions. This is the most powerful form of marketing Gene has experienced himself!

WRITING for major platforms (like Huffington Post for example) and use different MEDIA to get noticed. Making yourself available for Media- such as podcasts, positions you to new audiences as an expert.

Social media- do you stand out in a way that connects you to your audience? Do you offer Ethical bribes to create continued communication? This is KEY!

Practical and Actionable:

Go to the The Trap of Success HERE. This video will show you how you can show up differently. All you need to do is decide. Also, check out the free video on how to become an AUTHORITY in your target market HERE. 


Resources and Links

How is your business going…would you like to talk about it?

I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.

Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!