237 | The Neuroscience of Communications with Nick Morgan
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Today’s guest and founder of Public Words is Nick Morgan. Nick Morgan shares with us that while most of us think that we communicate with our conscious minds, there are layers of beneath that we must become more aware of. Nick’s work focuses on helping professional speakers, executives and business owners communicate more effectively to convey their message. He does this by getting people to understand themselves on a deeper level.
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Target Audience: Nick Morgan, the founder of Public Words helps entrepreneurs and business owners tell their stories to clients and customers to enhance employee engagement. Public Words also serves executives who have a story to tell or want to be better communication. This allows for more effective marketing. Public Works also serves professional speakers.
The Mystery of How Humans Communicate
The way we communicate is not how we think we do. When we communicate, we think we are doing so with our conscious minds. It seems logical- HOWEVER that’s NOT how we actually communicate. We have these vast unconscious minds. The unconscious mind can handle 11 million bits of information per second. Whereas the conscious mind only handles 40 bits of information per second- pretty feeble!
Most communication is processed through our unconscious minds. We have intents and ideas that unconscious. Then we begin to express this through our body language before we are even consciously aware of it!! Only after that does your conscious mind catch up. Our brains edit out this delay. This is not only fascinating, but essential to understand if one wishes to communicate effectively.
We imagine our thinking is doing this work. But it is our unconscious minds processing it all which is – done milliseconds before that!
EMOTIONS
The stronger the emotion we feel, the easier it is to recall it. Whenever faced with a new situation, we react accordingly. What is not being said that needs to be surfaced? How we read each other’s emotions is also important to be aware of. If someone has their arms folded, for instance, causes conclusions to be drawn by the receive. What’s really happening is that the mirror neurons start to fire. This is how we leak emotions to one another.
So a speaker who is nervous will leak that towards their audience. Public Works helps individuals blow past the nerves to connect with the audience.
What Should We Do Instead?
You can either work from the outside- in or the inside- out. You could work on opening up the body language. Or you can work on the emotion. One could work up the emotional excitement (or whatever the appropriate emotion is).
3 NO- NO’s When Giving Your Speech:
- Sharing your biography: People don’t actually care as much about your biography as they do about what’s actually in it for them. They need a reason to listen. Maybe later- they’ll be interested in hearing about you once they’ve tuned into how your message can serve them.
- Starting off with the Agenda (unless you’re doing a talk for the whole day, then that is fine)- but if it’s just a speech- the audience doesn’t need it. People quickly become distracted right from the start because an agenda doesn’t seem important. In a way, you’ve already trained them NOT to listen to you.
- “Throat Clearing.” Starting off by saying things like, “anyone here from ____” is an example. This is chit chat that isn’t getting into the speech but just releasing the speaker’s nerves. This makes for a counterproductive approach
Instead, BEGIN with something that matters. A story, a statistic, etc.
What the unconscious mind is communicating is emotions, intents, attitudes, interests, excitements, and fears and level of power. The unconscious mind has the capacity to decides on an appropriate mate. It operates on a basic level. This is even more important because it is unconcious.
You have a choice: you can take control or leave it to chance when you communicate. Nick urges people to become aware of what’s possible and become intentional about their communication. What emotions do you want to audience to feel as you go through your speech?
Practical and Actionable
Take stock about where you are in terms of your body language. Spend the next day just noticing how you interact with people. Are you defensive or open? Begin to get a sense of what kind of communicator you are. We carry 2 things: the way we feel in that moment and our HISTORY.
Become acquainted with that history. How does that translate in your body language? (Whether confident or otherwise). Identify that before you take charge. Don’t judge it, for it is neither bad nor good. Become aware of the aspects you love and other aspects that may not be useful.
Resources and Links
- Nick’s Official Website: Public Words
- Schedule Your Results Roadmap Talk with Gene
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- Be the AUTHORITY in your target market and SHOW UP DIFFERENTLY
- Leave a review in iTunes!
How is your business going…would you like to talk about it?
I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.
Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.
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