274 | Company Brand or Personal Brand? with Rand Fishkin
Don't miss an episode. Subscribe to Growth Think Tank.
We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question…Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.
Share the LOVE and TWEET about this episode.
Target Audience: Rand’s mission includes organizing all of Google’s information and making it universally accessible and understandable. There’s a tremendous amount of opportunity in organic source traffic for businesses. And in that sense, Rand serves pretty much everyone who relies on SEO to grow their business.
Rand’s Journey with SEO
Rand knew SEO was going to be important some 10 years ago and saw the importance in organizing this information. He was very angry at Google because he felt it held secrecy in a way that it hid information from people.
Consequently, he saw this prevented businesses from doing SEO effectively. For instance, certain businesses with valuable information or products were not getting recognized. Rand knew he wanted to make it accessible to everyone. It was sort of that naive nobility he had as a 20- something year old. He admits that he didn’t exactly have some sort of strategic strategy- but it really worked out!
What do search engine companies need to understand to grow their businesses?
In the world of SEO services, it is about figuring out what you want your business to be. For many providers- growth is not necessarily the true north. It’s more about stability and attracting better customers.
One thing Rand sees a lot of is people don’t have a clear idea of what they are going after. You’ve got to ask yourself the questions: What do you want your daily life to look like? What do you want the business that enables that life to look like?
Once he helps his clients get clear here, he is then he is able to help them strategize what types of clients to target and where to focus their expertise in.
In this episode we’ll cover:
- Why your personal brand fuels success
- How Rand helps businesses do SEO effectively
- How to get SEO to work for you
- Establishing lifestyle goals before biz goals
- Why knowing your niche is about knowing YOURSELF first
Practical and Actionable:
To those seeking their niche: it can pay to start with doing the work you enjoy doing the most. Then, create a mind map or outline and sort out what niches match that expertise and passion. Recognize in yourself what it most important to you. Work from there. Figure out your motivation first and choose based on that.
Resources and Links
Rand’s Website: https://moz.com/rand/
Rand on Twitter
- Best of Leaders in the Trenches Podcast Episodes
- Grab your checklist of essential things to do before & after your Speaking Gigs!
- Grab your free training video and get more speaking gigs HERE
- Start the Challenge: “Authority Gap” – Sign up to receive 5 daily videos that will guide you to bridging “the Authority Gap.” During the challenge, you will get a daily exercise showing a counter-intuitive way to go from “invisible” to a recognized authority.
- Be the AUTHORITY in your target market and SHOW UP DIFFERENTLY
- Leave a review in iTunes!
- Share the LOVE and TWEET about this episode
How is your business going…would you like to talk about it?
I love my audience of listeners. I really do. I would love to help you in some way. I started doing calls with listeners and realized that it was a great way to understand you.
Okay, then I formalized the process to offer a Results Roadmap… it is a private one-on-one call with me about your business. I want to help you see your roadmap with more clarity and confidence. Find out more about the Results Roadmap (it takes you to my personal website). This is not a sales pitch. Let me serve you.
A QUICK FAVOR
And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Stitcher | https://www.youtube.com/user/leadersinthetrenches
