330 | Creating a Growth Culture

Leadership experts talk about the importance of culture. And yes, it is very important. But you also want to align your culture to growth so that you have an opportunity for people to evolve and move up the organization. Today’s mini-episode is all about finding the alignment to growth within your culture and learn how to create a growth culture.

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Creating a Growth Culture: The Transcript

Culture eats strategy for breakfast. You’ve probably heard this quote before, it’s from Peter Drucker, it’s decades old, but it is so true, because the culture is the personality of the organization. It’s how you guys approach the work that you do, the customers you have, and the growth that you have or don’t have inside the business.

Hi, my name’s Gene Hammett, I work with hyper-growth companies and those that wanna understand the lessons from hyper-growth so that they can activate more fast growth for their business. Yeah, more fast growth, probably didn’t sound right, but, I work with these leadership teams and the leaders themselves to really activate fast growth. So we’re talking about culture today.

A lot of people misunderstand the real importance of culture so let me just give you some quick insight into it.

Culture is about the way you approach the work you do, it’s about the way you position yourself, it’s about the personality of the organization as a whole. It’s not about one individual, but it’s about everyone and everything. And culture defines whether you guys are going to innovate or not. Culture defines whether you value customer service or not, or do you value being a market leader or not? Your culture really does shape everything about the way you guys go about business.

Now one of the things I found when working with hyper-growth companies is they’re very intentional about their culture, they spend a lot of time thinking about it and making sure that they’re aligned with growth. Now, being aligned with growth is all about you understanding what does it take to grow? How do you wanna grow? And making sure everyone in the organization is a part of that, they have a sense of ownership in that level of growth and that’s a big part of the culture and the research I do, I talk about it on stages, it’s one reason why I’m dressed up in this little jacket here today, is I’ve got a big speech this afternoon. But I share this with you about culture because I wonder where you are right now, how aligned is your culture to growth? I’ve created a quick little tool if you wanna go check it out, it’s all about your culture, I call it the growth culture scorecard.

That scorecard will give you insight into exactly where you are, give you kind of a number, and give you some next steps so that you can move forward with intention. If you wanna go ahead and get that free tool, just go to genehammett.com/culture. That will take you right into a place to do this, it’s no charge to you, but it will give you that insight you need as a leader.

If you wanna take it a step further, all you have to do is share this with a couple other people inside your team, and just let them take it first and have a conversation around each of those main objectives, there’s eight main objectives, ranging from mission to people and leadership, values, and many more. So what is your score? Genehammett.com/culture and you can find out exactly what your score is on that.

Again, I’m Gene Hammett, I work with hyper-growth companies, and I help leadership teams understand how to grow fast inside their teams. If you have any questions, make sure you reach out to me, and if you like these, make sure you go to hypergrowth.tips. Tell a friend, and, as always, lead with courage, and I’ll see you next time.



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