Have you ever wondered how to find the right agency for you? Today we talk about marketing agencies, but I think this conversation applies to any service provider. I am talking to Tyler Sickmeyer who shares with you fundamental questions to ask your agency to ensure that you are hiring a strategic partner and not just a vendor. Tyler is the CEO of Fidelitas Development who works with major brands to develop powerful marketing strategies.
Tyler’s Target Audience: Tyler targets into the overall marketing efforts of the organization. Strategically and helping them figure out why we’re doing what we’re doing and then how are we going to report ROI.
Big difference between a VENDOR in STRATEGIC PARTNER
A vendor will do the work that you tell them to do and not much more and they push back on really tracking the results of what they do because they’re not in control of that, they may not even know how to go beyond exactly what you want them to do in that playbook. But a strategic partner is a kind of agency that you want in your business.
I believe because they will drive you to and challenge you to come up with the right strategy for your business, they will go deeper and they will go in such a way that you get it right and a strategic partner is going to be much more transparent with you.
Three questions you must ask your Agency to find the RIGHT Agency
1. Why do you think there is such a silo between marketing and sales in the first place?
2. If you’re working with a company at a strategic level what kind of organization and how would they work together between sales and marketing that would make your job even easier?
3. What is it what do you get went with a strategic partner?
Strategic Operations Consulting Strata up
Onboarding your business as a client will actually put every element that we’re responsible for it in our scope into one of four buckets there’s right, wrong, missing, and confused.
How are you looking at and tracking ROI for your clients?
ROI, for the organization as a whole, is what really matters first and foremost. That’s why we got hired… to make our client more money. That’s why we’re here at the end of the day. Especially in the onboarding process, we need to reverse engineer everything that we’re doing and show how that works into the clients organization.
