361 | How to Increase Trust Online with Phil Singleton


Now there are some fundamental reasons why you must learn how to increase trust online. It is not just because it is great for your brand and catering to the needs of your customers. It is also because Google has changed the way it looks at trusted websites. They have real humans looking at a website to see if they are trustworthy. My guest today is Phil Singleton who shares how to increase trust online and what it means with Google.

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featuring Philip M Singleton

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Target Audience: Phil Singleton is a web designer, an SEO expert, and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as the way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

How to Increase Trust Online: The Transcript

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

Leaders in the trenches and your host today is Gene Hammett.

Gene Hammett: Hi, my name’s. I’m the host, the leaders in the trenches. My question for you today is about Google. Are you really in tune with how Google is representing your website so that you are seen as an expert and authority in the marketplace in? Well, this is a very special episode and interviewed we have today because I don’t talk about marketing as much as I used to, but if you were a hyper growth company, if you want to really become a leader in your category, you want to be seen as the trusted source for this and Google actually is looking at that. Yep. They have gone beyond just looking at your content. They’ve gone beyond just looking at links coming in. They’re actually looking at you, the author of the personal brand behind the author and seeing how trustworthy you are today. We talk about this with Phil Singleton.

Gene Hammett: Phil is an expert with a seo is with Kansas city website design. We’re going to really talk about how you can really focus your content marketing strategy so that it really pays off in this new era of Google placements in Google search today. That interview will help you understand exactly what you need to pay attention to. There were three or four things that were very specific and we talked about, and I won’t teach you what they are, but I will tell you it can be a game changer, if you will. I’ve noticed within my own work over the last four months of being more of an authority, getting my social signals out in the right place, I’ve seen a traumatic, uh, so traumatic, dramatic increase in the actual impact. My website’s getting, the traffic is growing, the podcast is growing, everything is kind of up into the right, so it’s really exciting to be ever shared the results behind this, but I didn’t really know what I was doing other than getting a little guidance from, from my team. But now I want to talk to phil about it so it could help you grow your business. Right? Here’s the interview with Phil Singleton.

Gene Hammett: Hey Phil, how are you?

Phil Singleton: Great. How you doing?

Gene Hammett: Well, thanks for being here. Leaders in the trenches I have, we have a very special interview. Coming up is going to be a little bit different than normal, but that’s okay because it’s all about growth. It’s all about you. It’s all about your business. And Phil, tell us about you and who you serve.

Phil Singleton: Basically work with small businesses mostly here in. Can’t stay in the Midwest, but in the last year or so we’ve gotten clients kind of all over the country. I’m like the poster boy for if he can do it, anybody can do it. I went to school for finance, basically got a d in computer science and here I am about 20 years later I’m running a thriving digital agency. So, um, I do feel like I’m the type of guy who I didn’t grow up with some of these folks did with um, you know, digital natives, right? The guys that are coming out of school, they know photoshop and know how to code. I totally learned from the outside and I built my first website when I was 35 years old. It was ugly. It was in Microsoft front page, so I kind of learned to almost as a second career, but um, but yeah, I started in finance and I’m going to kind of learn from the outside in and learned enough web design and Seo really to build a business around it and help other people grow their businesses.

Gene Hammett: Well, I’ve had hundreds of interviews with people in the marketing world. I’ve been shifting my focus towards leadership and culture for hypergrowth because mainly because my clients were growing so fast they were hitting capacity and uh, that’s a good problem to have. But as a coach and an advisor, you don’t want to get fired. So. But we’re going to go back to marketing today. We’re going to go back to this because there’s some things going on. I feel like a lot of people aren’t talking about that could really help you in your business and growth. So Phil is my guests for that. Phil, here’s the question. We talked initially about Seo. I know we don’t really need to explain Seo, but can you give us just a, just like 10 seconds on it?

Phil Singleton: Yeah, I mean, I think the traditional definition, I think still the way people think of it today is I typed something in the search engine. We talk about search engine. We’re talking about Google and what Seo does is it helps you or your website or your web page pop up on the first page or towards the top. And um, I think that’s the way people thought about Seo and the way they still think of it today. But I think what’s really become really interesting is that in search engines and search and optimization optimization used to be really just about two things. Working on your website and trying to figure out ways to improve it or game the system to try and rank better than 50 percent of it. And the other 50 percent of it was doing things off of your website, namely getting third party backlinks to point back to it for 15 years.

Phil Singleton: That’s what moved the needle. And there was this cat and mouse game with Seo folks, Google, um, you know, people try to look for loopholes. Google tried to close them and that’s Kinda what dominated seo for a long time. But about six or seven years ago, Google basically really changed the game. They went, they changed their algorithms. They made, um, the way that they rank and rate websites more punitive in nature. Meaning they went after folks that were doing some of these things too manipulative. They actually penalized websites and you saw people just kind of fall off six or seven years ago. This is kind of been the trend that really changed the game because Google for a long time said content was king. But those of us in Seo would snicker and be like, okay, but we know backlinks and onpage tactics are what moved the needle.

Phil Singleton: But when they made those shit real changes seven years ago, it really changed behavior, brought a lot of offshore, spammy stuff back on shore. And to me, that’s when Google almost became more, um, uh, they’re able to start looking at so many things that were outside of those two traditional measures. Looking at content. Yes, content is king now. They really meant it. Um, social media signals, online reputation management, and it’s just gotten so deep now they’re able to go out and so many places on the Internet and figure out things about you and the people that run the company, the company’s pretty content on these websites. That’s how they’re getting out and actually scraping content right now. So totally changed. It’s become much more holistic. In fact, if you start looking at the things that help you move the needle on Seo right now, it starts to look like good strategic, holistic digital marketing.

Phil Singleton: And what’s fascinating, we were talking about gene before the show started this. They’ve got this ai technology I think now that can go out and find so much more information that to me, Google’s almost become a marketing KPI. It’s less about just that I type something in. I saw something on a, on a white screen and more about if you’re ranking right now, it really is a signal that you’re doing lots of thing, right? Lots of things, right? I’m on your website in terms of creating content and actually building your own personal branding and authority in terms of the folks that are creating that content.

Gene Hammett: The reason I wanted to have you on the shows because as I just showed fill some of the work I’ve been doing to get the podcast to grow is in this area, but I did it not knowing that Google was looking for it. I just thought it was smart.

Phil Singleton: I’m ahead of the curve as usual.

Gene Hammett: Well, I, I just, you know, I’ll be honest with the audience here because you know, if you’ve been listening for a long time, I’ve been pretty stagnant up until about march of this year, so for more than three years it just was. It just was what it was and I, I love doing the show, but I started looking at how could I get and reach more people. I loved the interviews and so I created more content. Not New content, but repurposing old content into the right channels and creating in such a way that drives back to my home base, which is my website. So let’s just talk for a second here before we dive into the real nitty gritty of this. You know, a smart content strategy for any company that wants attention right now. What, what do you think the core elements of that are, Phil?

Phil Singleton: I still think to me, I’m kind of back to the real fundamental level and that is we all know in marketing that understanding who your ideal client is is, is very important. I don’t think that you can ever truly know who your ideal client is in the market unless you know how they search for things online. Because to me Google has become a monopoly and it’s really become part of the purchase process. That doesn’t really matter what it is. What we do. If we’re going to have an interview for somebody for a new job, buy a big ticket item, really buy anything you can’t even go to best buy anymore without somebody googling the product in front of them on the shelf. Right? It’s just become part of the purchase process. We can’t really know. Truly. No, I believe you can’t really truly know who your ideal client is unless you know how they search for things in that purchase process and the best way to do that is still to do really good and thorough keyword research, right?

Phil Singleton: Knowing how your ideal clients search for your products and services and the types of solutions that they’re looking to, the problems with the surgery from the Internet is so key for so many reasons. First being, if you’re going to do any type of content. You mentioned this earlier and this is a really key point because it was kind of subtle. You said your home base as your website and I think so many people still think of their website as kind of a digital brochure and if they’re gonna do anything to invest in any type of content. They tend to put them on third party platforms with no link back to their website. You should be. You should be investing in publishing on your website because that’s what Google wants you to be these days, a publisher and they want your website to be the publishing platform and they want it to be the risk referral source for all of your content.

Phil Singleton: So when people go out and they post their best content up on say facebook or linkedin where it’s got a six hour shelf life, that’s it. It kind of passes through that river and it’s gone. It never gets indexed anywhere online where can be searched. It kind of flows to the. A tweet lasts about 30 minutes I think is the shelf life, but if we’re. If we’re using that information, we’re publishing from our website and then linking back out to it. We’re forcing people to come back to it. A lot of magical things happen, right? Social media signal, a link from a social media, a website, a place where you can pixel somebody and follow them and offer a call to action was all these magical things can happen once back on your site. A lot of folks don’t do this, but you can’t structure your website structure content.

Phil Singleton: I think in a way that allows you to 10 x things unless you do that keyword research because once you know how people are searching for things, then you’re able to bake that into the DNA of your website. You’re able to actually figure out, do I need certain pages? What’s my content calendar look like? You mentioned doing things in a way that you can repurpose things. Well, a great strategy I think for everybody is to do your keyword research. Fix your website. They come into all the right place on the existing pages, but when we do things for our clients right now in terms of like creating content, blogging is still a really important piece of this because it helps grow your website out organically and again, it’s a way you can share things out in pieces and come back, but we like to do that keyword research in a way that we’re going to create a blog series, 10 to 15 blog posts, right?

Phil Singleton: Based on keyword research. We do it in a way that’s actually structured like a table of contents, so at the end of that 10 or 15 week period, we can stitch them together into an Ebook, use them as a call to action, share out. Then we take that ebook out. We make are the clients that we have, the people that are running the companies, the leaders. We turn them into authors. We post them up on Amazon, recreate real books. We then use that book to do a podcast guesting campaign where now they can kind of build their own personal branding and authority and do some of the work to bring links to their website. Well, if you just do 10 or 15 blog posts in a row because people say, do more content, more content, you can’t do that. Follow on, repurposing strategically in a way that’s gonna, help you, you know, do a campaign like that.

Phil Singleton: Um, but it all really to me comes back to that keyword research because none of it really makes any sense unless, again, you know, how people are searching and you don’t want to create any of this content for the search engines. But if you know, if you’re a thought leader trying to become a thought leader, there’s all sorts of ways that you can get your creative ideas out there, but still merge in what people are searching for into your own in a way that you can benefit on both things. We don’t want to create content for the search changes, but we never want to create content without the search activity in mind. If that makes sense, you’ve always got your back and you can really, really get tons of organic traffic if you know the way people search for your products and services.

Gene Hammett: Well, one of the things that I want to dive into here now that we’ve set the foundation here about what is Seo and what is content marketing is there’s been a new change. I don’t know how recent this new changes. I don’t know if it has some kind of animal name attached to it or not, but um, I’ll let you tell us about what this new changes, but for the layman’s terms, as far as what I know, it’s Google’s not only looking at the content, but they’re also looking at the level of trust at which you have in your market and they’re looking at the authority they’re looking at it and I don’t know what the specific things are fail. Maybe you can shine a light on those, but it really is about can we trust the person who wrote this or reduce this and should we be ranking higher than others that aren’t as trustworthy? Is that about right?

Phil Singleton: Yes. And this is my very favorite topic because one of the top secret things is it’s like an open secret and people don’t talk about that much, is Google has an army of 15,000 quality raters get 10 to $15 to $20 an hour to manually check search results all day long. So all they do is check search results. Is it a quality result report back to Google? Google doesn’t use this to actually rank websites directly. They use it indirectly to make changes to their algorithm over time. So what’s really interesting about this is that there’s a document called the google quality writer’s guidelines. It’s 160 pages. Um, it used to be top secret up until about two years ago. They released it to the public and you can just literally do this. You can literally do a google search for Google search quality rater guidelines.

Phil Singleton: And the first thing that pops up as a link to a pdf that’s this document that they update all the time. They just updated it again about three, four weeks ago that preface, this big update Gene that you had just mentioned that’s really been a game changer and inside of this document I think everybody should read it because it’s really. To me when I first read it was like, oh my gosh. It’s like having the answers to the test, like you shouldn’t be looking at a type of thing. As Google goes into great detail and explaining to the quality raters, and again these people are. They’re hourly workers are not rocket scientists, are just regular people, so it’s written in a way that people can understand is exactly. So they go through the one thing that they hammer and this is actually becoming something that the search committee’s talking about a lot recently is something called eat.

Phil Singleton: Do you see this in there dozens of times and it’s expertise, authority and trustworthiness. And if you read through the document, you read through the first 20 pages. I mean you just see this acronym or the abbreviation over and over again. So you know, they’re really trying to beat it in and then they give you specific examples because one thing to say, oh, we want to see more expertise, authority, authority, and trustworthiness. Well, what does that really mean in terms of a website where they really start breaking it down and like practically speaking, what does that mean? It means you got to see a phone number, you want to see an address, you want to see testimonials, testimonials on the website. You have to know who authored it. Um, they want to see reviews in key places. They want to know who authored each page of the website.

Phil Singleton: So you should be able to look on a website and know who authored that particular page that you’re reading. And there’s a lot, there’s other, there’s about 20, 25 different elements that they go into, but they mentioned a satisfactory amount of EMC, which is a main content. So they’re basically telling you, hey finn pages with content that are meant to like rank for just words aren’t going to cut it. They like to see more authoritative guide style written posts and things like that. And they really kind of break it down and there’s really things that are a little bit more indirect in terms of they basically telling you, hey man, you need in order to build the authority on your website, you need to be blogging, you need to be a content publisher. You need to be educating. That’s how you build the eat on your website.

Phil Singleton: And one of the things they came back to you that was really interesting because again, I preceded this update, which some are calling the biggest one in the last 12 years and they’re calling it the nickname for it is not an animal. It’s called the medic update. I think it should be called the eat update, but it’s actually been called the medic update because it’s affected so many health websites that it’s almost been like, you know, people are basically screaming bloody murder. And part of this again is driven because of all the things that have happened over this last year with, you know, the Internet was already not very trustworthy with because of the way it was. And then we had the election than hacking. And so things have happened over the last year, have made the Internet less trustworthy. So Google really doubled down and said, man, we really got to own this, the trustworthiness factor, and that’s all about the quality of the website of the people that are writing.

Phil Singleton: So what ended up happening is they made these changes, they published and they told us in the Seo community that the, the quality rater guidelines has changed. And there’s a great analysis of this by this lady Jen, Jennifer, slag on sem post.com where she basically analyzes the changes from the last version of the quality of their guidelines. This one, and there’s one I love to show you because it pinpoint some of the things where they start to talk about, wow, here’s where Google’s actually changed some important verbiage about. They don’t want you to just know, like the quality and who wrote the post. They actually want you to dig deeper. And once you understand who wrote the post, they basically want you to look into that, um, person who wrote it and check out their leadership, their authority, their trust around the Internet, where have they been published, what, where’s their name about the are they published in different places?

Phil Singleton: Are there reviews and testimonials about that person and that person’s trust and credibility now as being attached to that piece of content. And Google wants to use that information to rank content and I believe they can do this now because they’ve got something called rankbrain that’s supposedly it’s the third most important ranking that essentially is there ai technology, right? So they, I think they have the ability from a technology standpoint to go onto a website, fine to wrote it at the bottom of the page and do a quick analysis about the author and then use that to rank the pace. So that’s really important now for us to be saying, hey, we’re in the Internet these days in order for us to be able to help us rank our content so people can find it. We have to be working on our own personal branding and authority and getting our message out there and getting it placed and get published on high authority websites, get booked on podcasts, get a, make sure that we’re publishing on our website and start creating like our own digital persona out there in a way that can be crawled by Google and then attached to the other types of content that we’re riding around the Internet as pretty explicitly written in this document.

Phil Singleton: But it, I think it’s really interesting in that they made this announcement to the Seo community about three or four weeks ago and then two weeks ago they just dropped this algorithmic bomb. Um, some people, it didn’t affect as many as others, but there’s some key industries in one. One of the things that’s in that document is called the Yam Yam outside your money or your life where they believe that trust really has to be high and you know, you really have to make sure that they deliver high quality search results. It impacted those the highest. Um, and I think this is a real game changer I think for folks like me that have been out there trying to even write my own books and get out there and I knew this was coming. I think it’s here now and I think, I think it affects every company level. I don’t care if you’re a landscaper or you run a billion dollar, $5,000,000,000 company, they’re going to be looking into this kind of stuff and they’re going to start writing the content that’s on the sites. You’re associated with, the type of expertise, authority, and trust that you’re able to prove basically on the Internet.

Gene Hammett: When you were talking about that, my mind goes to practical and actionable. So I want to challenge you a little bit. If you, you said 20 or 25 factors that go into this expertise, authority and trust for worthiness, what would be three things that we could focus on that you feel like are most important for us to raise that level for Google?

Phil Singleton: I think there’s, there’s two things. One, I want to talk about what’s on the website and they break them out into two areas, but the first thing really is to look at your website and I think most people still when they put their websites out there promoting information about their products and services, but when I read the first iteration of the website last year, I sorry, the quality writers guideline last year, I immediately went to work on my own web [email protected] and I started to stack the deck and then make sure I haven’t looked at myself as a quality writer. What things can I put on my home page that I can get across to the quality rate or if they were, if they were looking at my website to prove to them that I have expertise, authority and trust and the things that I put on my website where my portfolio.

Phil Singleton: I work for real companies. You know my name, my phone number, very prominent on there on every page of the website I put the books that I wrote. I put a plug in that I authored this been downloaded 200,000 times. I put, I put all sorts of testimonials, testimonials, different testimonials on every single page, every single page on my website. Now I put my, I put my google plus personal badge up on the website. That is my proof way to prove to Google that I am the author on every single one of these pages that I.

Gene Hammett: Now we’ll say fail. You’re the first person says Google plus to me in a long time. Is that still important?

Phil Singleton: I think, um, I think it is. I think Google my business listing really important and there’s some tie in there, but I also think that when you’re able to use google platform and Google plus and you’re able to use the developer badge and put that script on your website, that actually pulls your own face up. It’s, it’s a trust signal to google because it shows that I own the website because I actually put that script on my website that they’ve been able to verify through their own system. So is it important from a social media exposure standpoint? No. Is it a high trust factor for Google to prove that there’s a person that’s actually authored it? Yes. I think it’s one of the highest things you could put on there. Uh, there’s other things like on https, on your website and raising the security that way, mobile speed, all these other things where you’re investing in the Ui and things like that I think can really make a, make an improvement and show this equality website.

Phil Singleton: But when we specifically get to expertise, authority and trust, you can just look at your website with fresh eyes and I tell people, new clients that come in and I say, Hey, really what we’re trying to do here is pretend like you’re in a court of law, the jury, and you’re trying to prove and make a case. You know, that you have the expertise, authority, and trust within us over somebody else. So you’re just trying to put those provable facts up. There were where third parties are saying that you’re a third party review is super important versus you trying to say that you’re a great write a test. Uh, I don’t know if we talked about this, but certifications in batches, huge. Anything that you in a lot of folks, especially companies won’t put their, you know, their badges up there. A lot of them do. But that’s a great way to say that. A third party’s vintagey right? So smaller business, bbb, any kind of a marketing certification for a marketing company, any kind of industry association badge I think is really important. So those things are key in their explicit. It’s really funny. And the quality writer’s guidelines, at least the last version. I mean they actually show a badge from BDB on there. So it’s like if that’s not a direct signal that you should think about joining the BBB, especially for local businesses. I don’t know what it is

Gene Hammett: so far. You said there were two pieces to it. One’s website and so I, the other ones off offsite. Is that right?

Phil Singleton: Or the offside piece is you the author because it’s really interesting in this breakdown, and I’m going to you from sem post where they sit, I think I haven’t read this piece of it. I’m gonna Skim through it, but they basically instruct the quality raters, do secondary research on the authors. That’s key. Who authored the page. Now take the extra step in Google that author, right? So if I, in my case, if I write a blog post on your site, on my site or anywhere else, and my name’s attached to the biography of it and somebody does a secondary research on me, they’re gonna. Find a wikipedia page. They’re going to find an Amazon author page. They’re gonna find me on dozens of podcasts and things like that. They’re gonna find me listed on where I’ve contributed content to authority websites, right to just stack the deck and things over time where I’ve actually been out there, been able to put my content and trusted places.

Phil Singleton: So now the algorithm, now the Ai Bot can go out there and do the research on me, collect that information and give my content more points wherever it is on the Internet. That’s where I think everything is going right now because that really does raise the game a content great. But unless you can prove the, um, the quality and the expertise of the actual author, it makes sense that they’d want to rate that higher or lower based on the expertise of the author. And a lot of folks just aren’t doing this stuff. You know what I mean? There’s a lot of people just don’t do. They aren’t going out and doing it, but now I think we’re gonna we’re gonna really start seeing the payback on personal branding and holistic digital marketing when you go out there and do stuff because they basically said, we’re doing this now.

Phil Singleton: That’s the other piece of it. That’s the deeper level, you know, the last quality rid of guidelines. It was like, look at these things and find them on the site. Now it’s like find those things and do the research or the person who wrote it. That’s key. I mean that’s. And that’s a game changer.

Gene Hammett: Now I want to wrap this up here, but I’m going to give you a chance to talk about social media because I’ve heard this for a while. Social media signals are good for Google ratings. What are those signals and how do we actually raised that, that impact for our personal brands?

Phil Singleton: I think for me, what I see, and this is anecdotally, I don’t have like the Mazda come budget to go out and do these extensive studies on, on social media and the ranks, but in every case that we have, you got to look at it.

Phil Singleton: Let’s take a step back on this common sense wise. Would it make sense that a blog post, it’s on a website that never gets linked, like shared on social media versus one that’s got dozens of all sorts of sharing signals? Wouldn’t google, doesn’t that more attractive to us? First of all, if we see one that’s been shared a lot, it makes them more attractive, right? So it would make it makes perfect sense that Google would also want to raise content that’s more popular. It gets those kind of signals. They’re more than capable of doing it. They’ve been really shady in the last like five or six years in terms of, as, I don’t want to say shaded. They’ve been very, um, um, they flip flop quite a bit on if and how they, they take social signals, social media traffic into consideration. I have seen personally almost in almost every case when we take a blog post or piece of content, put it onto a website and systematically share it out into social media channels.

Phil Singleton: That piece of content almost always does better organically in the search results than ones that are. Um, so I think a couple of things that happened. One is google measures the fact that your site is being linked to from established social media channels that are trusted, those pages that are trusted. And secondly, they almost certainly are going to rate our try and follow the amount and quality of traffic that comes from social media onto the website. And how long it stays again, is google. I would google if you went up there and ask them where they’d probably give you some answer to this. I know we don’t count on social media circles, but just about every seo person out there is gonna say yes. Social media signals count either either, either directly or so strongly. Indirectly it might be, might as well be considered direct and that’s kind of how I feel about it.

Phil Singleton: I’m going to take one more step on that and that is the right one of the reasons I love audio content. Podcasting is we know also that Google is paying very close attention to the amount of dwell time. It’s on our website, so the amount of time somebody comes from somewhere else stays on a website and how long they stay on that page is a huge quality signal from from Google. So if they come from social media, and this is where podcasting is great because one of the things that podcast and does for the host is when you come onto a website from social media, land on it. When you click that audio file and stay on it for longer than you would have to read, and a lot of people do this with audio because it’s easier to listen to a podcast and as a watch a video, the commands all your senses, senses or scan through a blog post.

Phil Singleton: So what ends up happening is people stay on on on episode pages longer. It doesn’t take too many people, so that dwell time increases quite a bit, which increases the ranking potential of the page and the whole website. So this is kind of where it all kind of feeds in, right where you’re doing the social stuff, you’re sharing it, people are coming back, it doesn’t take too many people’s clicking on an audio file to listen to five or 10 minutes on it, which is a huge on page ranking signal and all that kind of stuff feels in together. Um, and that that’s how I think social media plays in the Seo.

Gene Hammett: Well, Phil, thanks for being here and sharing some insights around this newest change within google. Hopefully people were really taking notes and saying, look, maybe I need to get my website in order. Maybe I need to become more of a content publisher. Maybe I need to invest in my own personal brand a little bit. I can tell you the audience. I’ve been doing this for years. That’s one reason why I have a podcast and be able to share insights like this. But just over the last three or four months, what I’ve done has really transformed. This is all before I knew this was coming, but I have seen huge benefits. Um, so if you’ve ever seen my ads out there, if you ever see a posting, make sure you hit a light on it or share because that would really help me know that you’re listening.

Gene Hammett: Maybe you don’t have time to engage with me, which is always open, you know, make sure you do that. So, Phil, thanks for being here today to share this wisdom with us.

Phil Singleton: I appreciate this Gene.

Gene Hammett: Well, uh, will, uh, you guys want to wrap this up. I’ll say this, every time you think about what you’re producing, make sure you’re producing it for your perfect customer. It’s not about reaching so many people. It’s not about the breadth of this is about the depth and really emotionally connecting. So I say this to you because I know that if you didn’t, you wouldn’t be listening to the end of this podcast if you weren’t emotionally connected to what we’re talking about today. So you want to make sure you create the same kind of opportunity for your guests and uh, I’ll leave you with that. All right? As always, lead with courage and I’ll talk to you next time.

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

In this episode we’ll cover:

  • How to Trust Online
  • Trusted Website
  • Google Plus
  • Fundamental reasons why you must learn how to increase trust online
  • Web Designers & Entrepreneurs



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