Align Employees to the Mission

Align Employees to the Mission – Behind The Scenes

Do you want to align employees to the mission of the company? Getting people to buy-in to want to do the work is much easier when they are connected to the mission of the company. Fast-growth companies have a mission that aligns people together. Your mission is never just to make money. Your mission is always bigger than money. When people are ON mission, they have more fun working together.

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Align Employees to the Mission: The Transcript

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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

Today we’re gonna be talking about fast-growth companies. When you look at the Inc 5000 list, and you think about the companies that make that list, do you ever wonder, like, what does it take to get there? What do we have to do differently?

Do we have to sell more, obviously, but what do we have to do inside the company as a team, within our leadership and culture?

Well, I’ve got a guide for you that I wanted to create because I think it’s really powerful. It’s three pages. Imagine three pages being something that you could read in a cup of coffee. These three pages take you into the exact principles of the fast-growing companies. I’ve dedicated my life to studying growth, the companies that are growing faster than their peers.

Now, if your company is on this list, then you know what I stand for because you’ve probably got a call from me. You probably talked to me or someone on my team, and we probably lining up an interview. Either you’ve been on the show before or you’re about to be on the show someday. But if your company wants to grow faster than it is right now, or maintain the growth, then you wanna look and see where you stand with these core principles. Today we’re gonna look at one of these principles, aligning everyone with the company mission.

Now, I interviewed the CEO of that company, Love Your Melon, which is they make hats for people. I remember interviewing Love Your Melon CEO. Zachary talked about the power of having a mission that was so compelling, that he didn’t have to do a lot of work to find the right people and talented people and retain them. The mission was doing the work for him.

People wanted to be a part of the company just because of what they were doing in this world. Think about that for a second. Your business may not be able to donate little hats to children who need it, they may not be able to donate people who can’t afford these hats. But you have a right to think about the mission of your company and how it aligns people together, or if it does. That’s just one of the missions that are inside fast-growth companies. If you wanna get a look at some of the other missions, make sure you go to This is a look behind the scenes I wanted to bring to you today because I wanted you to think about how your company is aligning with a mission that inspires others. And is that mission strong enough to attract the top talent and to retain them over time?

Love Your Melon is just one example on this list. Make sure you go to get the free download at That’s my piece here today, Behind the Scenes of Growth Think Tank. I’ve got more coming to you. So make sure you subscribe and listen to more details about fast-growth companies and the leaders that make things happen. Go to As always lead with courage, we’ll see you next time.

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.


Align Employees to the Mission



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