The job market today is very competitive. It may be tempting to hire people that are less than optimal. However, hiring the best employees is the cornerstone of a powerful culture and long-term growth. Many companies say that talented people have kept them in the game through all the tough times. Hiring the best employees is not just a strategy. It is THE strategy. Today’s guest is Derek Weber, President and Co-Founder at goBRANDgo!. Inc Magazine ranked his company #4827 on the 2020 Inc 5000 list. goBRANDgo! is a marketing company for mid-sized privately held B2B companies. Derek shares why hiring the best employees has contributed to their fast-growth and developing customer value. He shares the mistakes he has made in his journey of leadership. Discover the core principles of hiring the best employees.

About Derek Weber

Derek Weber is the president of goBRANDgo!, a full-service marketing agency for Entrepreneurs that brings the high-level creative and strategy of ad agencies and the cost-effectiveness and efficiency of contractors together in order to bring previously inaccessible services to the everyday Entrepreneur. goBRANDgo! believes business relationships should be mutually-beneficial, transparent, and a whole lot of fun.