Being an honest leader may seem like a given. However, being honest with your team is not for every leader. Many leaders don’t like to share the bad news. I believe in transparency. Today’s guest is Brian Burke, Chief Mac Man at SellYourMac.com. Inc Magazine ranked its company #4794 on the 2021 Inc 5000 list. SellYourMac.com is a trusted buyer and seller of used Apple products, through a simple online platform. Brian gives you insights on being honest with your team. We discuss why leaders must be transparent. We also look at what gets in the way of being honest.

About Brian Burke

Brian Burke founded SellYourMac.com over 10 years ago to create a fast and trusted way for people to buy and sell their Apple products. SellYourMac.com are #1 rated in the Apple trade-in industry. They are fortunate to be able to gift Apple laptops to underprivileged youth to help them achieve their dreams through our Trade In For A Purpose™ program. SellYourMac.com (SYM) is a privately owned reCommerce and IT Asset Transition Service company located in Cincinnati, Ohio. We are committed to reusing, repurposing, and recycling used Apple products. SYM buys, sells, and services Apple computers, iPhones, iPads, and Apple accessories.