Culture matters, and it makes every company unique. Having the right culture builds trust, respect, and the opportunity for employees to participate in shared values and passion. Creating the right culture matters because it directly affects people factors such as employee engagement and motivation; and productivity factors such as product and customer service quality. Today’s guest is Amanda Lucey, CEO of The Partnership. Inc Magazine ranked his company #4298 on the 2022 Inc 5000 list. The Partnership is Atlanta’s oldest privately held, female-owned marketing and brand communications agency. They truly believe in partnerships, and their approach is to treat all clients like partners to create a deeper working relationship. In this episode, Amanda talks about why culture matters so much if you want a fast-growing company. She also shared how she uses values to align people together and how she created her culture brand. Discover how letting employees learn to start thinking for themselves helps contribute to their growth.

About Amanda Lucey:

Amanda Lucey is an experienced entrepreneur, business owner, and public speaker with a demonstrated history working in marketing, brand communications, and political affairs. She had the privilege of working with great companies and brands as an advisor and consultant, helping them to build momentum for their ideas, products, and services. She have a passion for helping brands tell their stories through integrated marketing and public relations campaigns. As the CEO of The Partnership, She loves building businesses and creating relationships with her partners and she’s proud that they have retained relationships for over twenty years. “All our dreams can come true if we have the courage to pursue them.” Walt Disney