Values Driven Leadership Creates Predictable Growth with Chris Dreyer at Rankings.io
There’s nothing stronger than values driven leadership. Values driven leadership instills a common set of values in all employees, improving their cohesiveness and willingness to work together. People who have similar values to each other and to those of the organization will build stronger bonds, look out for each other, and engage in more meaningful interactions than those that don’t. Today’s guest is Chris Dreyer, Founder, and CEO at Rankings.io. Inc Magazine ranked his company #3360 on the 2022 Inc 5000 list. Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service. In its history, Rankings has not only won multiple digital agency awards from both Clutch and UpCity, but has been a member of the Inc. 5000 for five consecutive years. In this episode, Chris talks about his unique approach to a values driven leadership. He also share how he pass down values to employees. Join me to discover how to create a fast-growth company with values driven leadership.
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Chris Dreyer: The Transcript
About: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris’s first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.
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Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
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