Leveraging Business Transparency with Natalie Nathanson with Magnetude Consulting
Leveraging business transparency helps to build trust and credibility with employees, leading to a more engaged and motivated workforce. Having open and honest communication fosters a positive company culture and enhances employee satisfaction. It also leads to improved decision-making, increased accountability, and a more successful business overall. Today’s guest is Natalie Nathanson, Founder, and CEO at Magnetude Consulting. Inc Magazine ranked her company #4351 on the 2022 Inc 5000 list. Magnetude Consulting is a global B2B marketing firm specializing in integrated marketing strategy consulting and program services for growing tech-related businesses. In this episode, Natalie talks about leveraging business transparency and what usually gets in the way of it. She also talks about cultural alignment and updating core values to make sure it’s keeping pace. Tune in and learn more about Leveraging business transparency and how it can make you an effective leader.
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Natalie Nathanson: The Transcript
About: As President and Founder of Magnetude, Natalie oversees a marketing team of over 30 practitioners—generalists and specialists, contractors and in-house, covering every square foot of B2B marketing and sales. Natalie is an incisive and empathic leader who encourages innovation, while spotlighting client growth and results. While embarking on her goal to provide marketing services to small and medium-sized tech businesses, she helped pioneer the fractional marketing approach that has become a cornerstone of the consulting industry. Natalie’s strategy and execution team boasts expertise across a variety of specialties including sales & channel enablement, demand & lead generation, digital marketing, messaging & positioning, and branding, to name a few. The Magnetude team also services clients across a wide range of industries from cybersecurity to healthcare technology to professional services. In addition to leading the organization, Natalie is at the forefront of thought leadership as a contributor to Forbes Council.
Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.
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