A company’s growth requires strong leadership to guide the organization toward its goals and vision. An effective leader is able to inspire and motivate their team, make informed decisions, and create a positive work environment that fosters innovation and success. Without strong leadership, a company may struggle to achieve its objectives and may experience obstacles that hinder growth and progress. Today’s guest is Kara Brown, Founder, and CEO at LeadCovearge. Inc Magazine ranked her company #2101 on the 2022 Inc 5000 list. LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. In this episode, Kara talks about how a company’s growth requires strong leadership. She also shared how was she evolving as a leader. Join me and learn more about why a company’s growth requires strong leadership and how it can make a difference.

About Kara Brown:

Founder of LeadCoverage, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, and measurement. Kara Brown was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. At a Nashville-based supply chain management company Kara weathered a major communications crisis with almost no market exposure before moving to Atlanta in 2016. Brown is also an active force in cultivating Atlanta’s female economy, being a Co-Founder of CloseHer, a community for women in sales.