With the rise of remote work, it is more important than ever for leaders to understand how to effectively manage and motivate remote teams. Leading a remote culture requires a different approach than traditional leadership styles, as remote employees have different needs, communication preferences, and work habits. By developing a leadership style that is tailored to the remote culture, you can build a high-performing team that is engaged, productive, and connected. Today’s guests are Ali Winkle, Co-founder & CEO, and Stacey Clarke, Head of People and Culture at Just Drive Media. Inc Magazine ranked their company #4448 on the 2022 Inc 5000 list. Just Drive Media is a one-stop communications shop helping clients in the technology industry with social media marketing and analytics, PR, and daring creativity. In this podcast, Ali and Stacey talk about the challenges and opportunities of leading a remote culture. They also talk about focus time and the selection process for hiring. Listen to the podcast to learn more about leading a remote culture and how to create a thriving virtual workplace.
About Ali Winkle and Stacey Clarke:
Ali Winkle have more than 20 years of experience advising founders, executives and major global brands on the best ways to use PR and marketing strategy to achieve growth and business goals. In 2007 she co-founded Just Drive Media, an independent marketing and communications firm. Over the past 15 years, they’ve led award-winning PR, social media and digital marketing programs for some of the world’s most innovative and disruptive companies, including Robinhood, LinkedIn, Instacart, Skype and OpenTable. During that same time, they’ve helped many a startup successfully build their brand, drive awareness, engagement and customer acquisition through targeted PR and digital marketing campaigns. She currently leads a globally dispersed team of more than 25 PR, social media and digital marketing pros. Their job is to help position their clients in the best possible light among their constituents, and provide the insights they need to better serve their customers. It is to raise awareness, drive adoption and influence perceptions, and she enjoy every minute of it. Specialties: Public relations strategy and execution; Integrated marketing & communications programs; messaging and positioning; media & influencer relations; corporate and crisis PR and intelligence; social media intelligence; social media marketing; content marketing; community engagement.
