With the increasing competition in the B2B space, it is crucial to understand how to generate high-quality leads that can convert into customers. B2B lead generation requires a strategic approach that combines data analysis, targeting, and personalized outreach. By leveraging the latest tools and techniques, you can optimize your B2B lead generation efforts and achieve greater success in your sales and marketing campaigns. Today’s guest is Philip Smith, President at PJP Marketing. Inc Magazine ranked his company #4,957 on the 2022 Inc 5000 list. PJP Marketing is a performance-based marketing company helping businesses across industries grow their top-line revenue through online marketing strategies. In this podcast, Philip talks about B2B lead generation in today’s world. He also talks about mini-channels of marketing. Tune in to learn more about B2B lead generation and how to stay ahead of the curve in this rapidly evolving landscape.

About Philip Smith:

Phil has been a serial entrepreneur for over 20 years. He’s sold 3 companies and for 3 years in a row he made the Inc. 5000 list of fastest-growing private companies in the country. He has consulted for large companies like IBM, Intel, AT&T and HP and has also worked with local businesses. He has always had the knack of figuring out how to help companies scale their business. In 2018 Phil decided to work on building his personal brand. He partnered with Kevin Harrington, who was an original Shark on the TV show Shark Tank. He has also been interviewed on TV and radio. Plus, he is also a speaker and a Forbes and Inc.com contributor.