Building a business requires to you “get over” having to do it all yourself.  Abbie shares how she learned to create the leverage (or team) that has allowed her to create a more powerful business.  In the beginning, Abbie did it all in her business.  She put in the hours that eventually helped her to find her personality in business. Get the simple tools that Abbie used to find her personality in her business.  The very same tools that granted her the ability to create the business she wanted and build a team around her that took over all the tasks in her business that she hated to do while leaving her to focus only on the tasks she enjoys.

In this episode, here’s what we’ll cover:

• Discover Abbie’s why-why did she get into real estate?
• What is her idea of leverage in her business? Why is leverage important?
• The failures she experienced early on and how she kept going.
• The benefit of systems when running a team.
• How she has difficult conversations with her clients.
• The necessity of being top of mind with your clients and in your market.
• Why it’s vital to lead with revenue and income-producing activities.
• The value of “sweat equity”.
• How she uses a green, yellow and pink highlighter and a calendar to maximize her time and find the right staff for her.

Abbie’s Target Audience: Abbie is a million-dollar producing real estate agent who specializes in connecting homes and people in the Garden Hills and Peachtree Hills regions of Atlanta, Georgia.

Abbie Shephard is a real estate star in Atlanta, Georgia. She runs a small and thriving team based out of Buckhead, one of Atlanta’s trendiest neighborhoods. But Abbie’s origins might surprise you: she holds a degree in Physics from Georgia Tech, which is probably not the education background you’d expect from a real estate agent!

But Abbie’s aptitude and success in real estate stem from her ability to apply the logic of physics to real estate negotiations and market strategy. She has also learned how to be top of mind to her clients and create systems for the back end of her office to be in alignment and support of her front office efforts. Customer service is consistent throughout her clients’ involvement with her company, she has made sure of that.

Abbie has also discovered how important it is to leverage what she’s good at and find other people to do the things she isn’t as good at or doesn’t like doing. The power of teamwork has proven to be a successful strategy in her business and in this episode, she shares how she’s done it and how it will work for you.

Practical & Actionable (at 30:48):

Abbie believes one of the most important actions you can take is to share your struggles. Too often we think we are the only ones who have faced a particular challenge; but the truth is, almost everyone has been in our position before. And if we talk about it, we can get insights and support to help us. She wants people to remember that they are not the only ones who have struggled!

Abbie also stresses the importance of continuing on; she believes in the old adage: “If at first, you don’t succeed, try, try and try again.”