021 DC Cordova |The Power of the Niche and How to Leverage It with a Real Knight

DC CordovaWe have an honest to goodness Knight on this episode. Dame DC Cordova is fantastic in this interview. You might not know DC by name, but how about her partner of 9 years, Robert T. Kiyosaki of Rich Dad/Poor Dad fame.  DC also taught Tony Robbins and T. Harv Ecker as they were learning all they could about business in their early days. In this episode, we talk about her “Business Success Model” where the NICHE part of the model is a huge foundational element to success. Listen in to the episode to get more about the power of the niche and what to do with it after you truly understand your niche.

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DC’s Target Audience: DC’s target market is social entrepreneurs. She defines a social entrepreneur as someone who is committed to having a very profitable business that also adds value to humanity.” They do something that does well. People who are service-oriented and money-oriented tend to be much happier, healthier, more fulfilled human beings.

DC Cordova is an extraordinary leader and businesswoman in the world today. She is the CEO of such notable companies as Money and You, and Excellerated Business School for Entrepreneurs, which has produced over 10,000 graduates around the world. Her Excellerated Business School has educated some of the elite business forces today including Tony Robbins, Jack Canfield, the late Robert Mitchell of Paul Mitchell Products, Ben Cohen of Ben & Jerry’s and T. Harv Eker.

But her claim to fame doesn’t end there, in addition to being a Dame (the female version of a Knight), she was also business partners with Robert Kiyoaski at the beginning of his success. From around 1985-1994, she and Robert worked together. In fact, his philosophies stem from the teachings he learned from her organization.

In this episode, she shares with us what those teachings are, how you can use them too and how social entrepreneurship is changing the globe.

In this episode, here’s what we’ll cover:

  • Why it’s okay to make mistakes as entrepreneurs  – it’s even necessary!
  • The keys to finding a niche according to DC.
  • The business success model: what it is and how to use it.
  • Why you should study niche-makers and how doing so will benefit your business.
  • What was Tony Robbins original niche?
  • The two toughest things to deal with in business.
  • What is synergy and how can you predictably create it?
  • What’s the greatest business secret right now according to DC?

Practical & Actionable (at 28:10):

DC gives us this advice about practical and actionable steps to doing what you love, being happy doing it and making money: “Get very clear on how to monetize your niche. Put yourself in an entrepreneurial program, do an education program. Clear your blocks. People are trained to be poor. If they don’t have the mindset for being successful, they are not going to make it. It’s a combination of the invisible and very sound business principles.”

DC says to set a goal right now, and it’s a two-part goal.

First, ask yourself: how much money do you want your company to bring in revenue-wise? And second what is the number for you that you will consider yourself financially independent?

These are 2 different numbers. This is not money-oriented, this is pointing your compass in a certain direction financially. Being clear on what’s your niche is kinda like the contextualization within which that financial goal fits.


To give Dame DC a shout out for being on the show, follow her and send her a message: DC Cordova and connect with me too on LinkedIn or Twitter at @genehammett.

Do you have questions about today’s episode!?!

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!


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