This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about “standing out” in your business so that you can attract better customers, get higher fees (profits), and make a greater impact. This episode gives the 7 strategies you need to be specific about if you want to STAND OUT.
In this episode, here’s what we’ll cover:
- The 7 specific strategies you can take to STAND OUT
- The 3 reasons why it is important to stand out
- Examples include Starbucks, Cirque Du Soliel, Salesforce and more
Our Audience: Our target market for the “Leaders in the Trenches” is entrepreneurs, business owners and budding business owners who want be trail blazer and rebels in their business. Leaders want to be different.
If you want to STAND OUT in business you have to be very intentional about the level of service and every interaction that you give your clients and prospects. It does not matter what your business is…there is always a way to do do it differently.
Just in case you don’t know what I mean when I say “stand out”, it is all about being remarkable, being different than you peers and being just plain awesome.
When you stand out you attract better clients (more if you want more), get paid expert fees (higher than the industry average), and make a deeper/lasting impact.
To STAND OUT you must KICK ASS. Here is the outline of what KICK ASS means for you and your business.
- Know your Customer
- Intentional Experience
- Consistency
- Kommunity (I know it is spelled “community”, but that would not make a cool acronym.
- Authenticity
- Surprise
- Super
Practical & Actionable:
Measure where you stand for each of the 7 areas outlined here in the show. You can rate yourself on a 1 to 5 scale. 5 is you got it all. And 1 is you are not sure what that is and how it applies to your business. Rate yourself as your business is right now first. Then go back through and rate yourself again on where you want to be. Extra credit: Identify the one area that will have biggest payoff for your business and take action today to increase your ability to “stand out”.
