088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindset Is?

Michael GerberEntrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves.

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Michael’s Target Audience: Michael’s target market is small business owners who have the realization that something is missing and they are looking for a way to transform their business into something big.

When it comes to coaching small businesses Michael is a veteran. Many of you will recognize him as the author behind the mega-successful entrepreneur’s handbook The E-Myth Revisited. But before the book, he started his company that is now called Michael E. Gerber Companies. At that time, his company was the first business development firm of its kind. They invented a program to help small business owners, which has gone on to help thousands of business owners worldwide.

Michael’s goal was to transform the state of small businesses and take them worldwide. He has been working with a lot of leaders in the trenches for a really long time. The service that he provides is fixing small businesses and awakening the entrepreneurs within the business owners. This program is called The Dreaming Room.

In this episode, Michael talks about his years of experience working with thousands of business owners and he shares valuable insights from those formative years. He talks about the mindset a person must manifest so he or she can awaken their entrepreneurial side by being what he calls “beyond busy”. A person must realize there is something missing so they can awaken and understand the root of the problem they are facing.

When the cause of the problem is realized, an entrepreneur can move ahead with their dreams. For that a person must leap out of their business and see it from above. Gaining an outside perspective is vital. Michael says when small business owners think they know the way, they are wrong. This is one of the main reasons why so many businesses fail.

Michael also talks about how people are consuming information but not taking action. He says information is invisible and consuming it is easy. But taking action isn’t and often terrifies people so they turn away from it. Simply gaining information isn’t enough, we must turn an idea into an action. That is how we pull ourselves out of the trenches and make our businesses successful.

In this episode, here’s what we’ll cover:

  • What triggered Michael to write and help his audience?
  • How to manifest an entrepreneurial mindset.
  • What does it mean to go “beyond busy”?
  • Why is it necessary to find what is missing in the picture?
  • Working on your business vs. in it: what are the differences?
  • The Dreaming Room: Michael’s turnkey solution to help businesses.
  • Why we fail to understand how our mindset is broken.
  • How amazing things happen when our mind shifts.
  • Why actions must follow information consumption.
  • Why must we lead from above the trenches?

Practical & Actionable:

Michael says the most practical and actionable thing that you can do right now is to go work on your business and not in your business. In order to do that you must have a dream, a vision a purpose and a mission. For that, you can participate in The Dreaming Room.


To give Michael a shout out for being on the show, follow him and send him a message: Michael Gerber and connect with me too on LinkedIn or Twitter at @genehammett.

Do you have questions about today’s episode!?!

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!


And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

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