All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.
We have other episodes that have content to improve transformational leadership or discover leadership productivity tips.
One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.
The process of creating a more effective marketing strategy includes tracking ROI. You can’t wing this component. You can’t use “gut feeling” in the fine-tuning phase of marketing. Lynan Saperstein, Founder of The Experience Experts, shares with us simple ways …
Do you want to know how to get on a podcast? You likely know the power of podcasting, and very likely you are a listener to a few podcasts. Podcasts listeners are growing and can be powerful in attracting prospects to …
Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today’s interview is with Brian Wright is on how to repurpose …
The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month from people requesting to be on my show. 99% of them are old-school approaches. It is rare that …
Salesforce Brand Ambassador Insights The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Transcription for this Video: Are …
The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief …
Leading Internal Brand Ambassadors Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. Transcription for this Video: Are …
Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact …
Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It …
Accelerate Growth Customer Centric Ron McMurtrie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out …
What Is Your One Thing ? Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” Transcription for this Video: What is your one thing? Yeah, it’s …
Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of “Internal Brand Ambassadors.” The interview today is with Geoff Woods who shares how he has stepped in as VP of …
What Is an Internal Brand Ambassador? Discover the power of an internal brand ambassador for your business. Microsoft has been using this strategy for decades. Transcription for this Video: What is an Internal Brand Ambassador? Well, you may not have …
Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put …
In today’s crowded marketplace, you have to have a unique aspect to your business to capture attention and close sales. We love to share the unique and we are emotionally engaged with a new approach to solving a known problem. …