All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.
We have other episodes that have content to improve transformational leadership or discover leadership productivity tips.
One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.
Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t …
So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of …
Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients. This …
Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing …
Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business. …
Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that! After college, her career started in web design, but in …
Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business. Today, we dive into “follow up” …
If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in …
Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone …
Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships. Specifically, we talk about strategic relationships that can …
Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even …
Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris …
This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve. Matthew Goldfarb is …
In more than 30 episodes at Leaders in the Trenches, we have talked about “target market” and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, …
Read that title again…There is something special in that title. Jena Rodriguez shares with us about going beyond the target market…the idea behind the IT factor. Jena discovered this in her journey to her current business. She understands the entrepreneur …