All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.
We have other episodes that have content to improve transformational leadership or discover leadership productivity tips.
One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.
Taking contract work to make ends meet…burning the midnight oil with freelance clients…balancing work and family…living with stress all the time. Does this story sound similar to yours? Discover what Jeremiah Claybrooks did to end this struggle and end up …
Every business owner struggles in the beginning to bring in revenue. They tend to lean on friends and their network. But as quickly as you can, you must find your sweet spot in business. This is exactly what Michael Stelzner …
Most people believe you have to have a business that attracts huge volumes of people, but in this new age of online business, you create a strong business in a narrow niche. Jeff Root began his insurance career the traditional …
Why do some businesses take off and others get stuck? This is a big question that really perplexes so many people. It really comes down to two parts. The first we discuss in this episode which are the fundamentals to …
Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you. Susan Friedmann, the author of “Riches in …
When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books …
Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most …
Getting RESULTS is not about luck. It is about your strategy and execution. To create the right strategy and execute it with effectiveness, you also have to have the right mindset. This title says it all, because mindset is what …
Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than …
So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake. John Cote knew he wanted to focus …
Too many business owners look to their peers to see what they are doing and how they run their businesses. This thinking creates a whole lot of bland business that struggles because they look exactly the same to buyers. Nicole …
This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about “standing out” in your business …
You probably have heard the words in this title before and maybe you have even said the words before “I know what to do, but I am just NOT doing it”. Don’t take my word for it, my guest today …
Everybody who has ever started a business has struggled with THIS one thing. Even today’s guest, Sharon Lechter who has started multiple businesses as well as authored over 20 books ranging from children’s books to financial literacy (including being one …
How are you using LinkedIn? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too). Josh Turner started a company called …