All companies want to improve your marketing. These interviews with marketing leaders and even special training by me, Gene Hammett, will help you generate more leads and increase your influence.
We have other episodes that have content to improve transformational leadership or discover leadership productivity tips.
One huge benefit of having a podcast is to be dive into conversations with experts about the latest trends in marketing and changes that developed that improve lead generation. Leaders may not need to know how to do each of these new strategies; however, it helps when they understand the impact they can have on the business growth. Many of these experts are best selling authors.
Systems are critically important to your business. If you don’t have systems, you are likely not as productive as you can be. This episode is not for everyone, but if you are are thinking of starting a podcast or you …
Taking the stage is a privilege and an honor. The audience deserves all you can give them. Most speakers focus on the content so much that they forget the important aspects of the performance. Well, today is my privilege to …
Don’t be scared of writing a book. Don’t let fear stop you. Kelly Epperson joins us today and she is an expert in writing, coaching and guiding leaders from the idea stage to a finished book. Kelly’s mission is to …
It is common to hear people say “tell stories” to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and …
If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate …
Becoming an authority in your marketplace will allow you to stand out from your peers. However, this “authority” thing comes with some limiting beliefs that you have to overcome. Welcome Brian Horn from Authority Alchemy who is going to share …
What does it take to position yourself before the sale? Who is an AUTHORITY? An individual who embodies the term Authority distinguishes themselves from being A choice to being THE choice. Like so many other podcasts on Leaders in the …
In this day and age, most of us are totally engulfed in the world of internet marketing and advertising. But what about “Word of Mouth” as a tool to emotionally provoke and connect with our target audience? It’s something we …
This post is for small businesses that have limited budgets, strained resources and in general less than 1000 employees (but usually WAY smaller). This post is for the small business- entrepreneur.
Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important …
Many people have misconceptions about events. Not all events are three days and hundreds or thousands of people. In fact, events come in all sizes. Today we talk about small intimate events that can boost your business. Abbie Burhans with …
Every business owner wants to be perceived as unique. And the goal is for them to lead with their customer service, but so very few companies really do stand out. Think for a moment, what happens when GREAT is not …
I love podcasts. But I love being a podcaster even more. This is the best decision I have ever made for my business marketing and lead generation. There are so many advantages to having your audience listen to your voice …
Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding. We talk about examples and he gives some key factors to help …
When you understand the value of an “audience” to your business your life will change. You won’t see just numbers and sales, you will see the people. You will see the problems they have and see the solutions they need. …