So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of …
Tons of business owners get it all wrong. They search for ideas about businesses and analyze business models. At the end of all this research, they usually get what they are looking for…but end up regretting it in the long …
Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients. This …
Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing …
No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding. Kristen would know; after 15 …
Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales are really. Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically …
We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies. Scott Duffy completely understands this, …
Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business. …
Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that! After college, her career started in web design, but in …
Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business. Today, we dive into “follow up” …
The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at …
If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in …
Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone …
You will be able to relate Matt’s journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the …
Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships. Specifically, we talk about strategic relationships that can …