Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even …
Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris …
This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve. Matthew Goldfarb is …
In more than 30 episodes at Leaders in the Trenches, we have talked about “target market” and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, …
Here is a chance to give specific answers to your questions. There are 5 different questions in the areas of Business Plans, quitting, hiring my 1st employee, niching fears and productivity. If you have a question for an episode please, …
Read that title again…There is something special in that title. Jena Rodriguez shares with us about going beyond the target market…the idea behind the IT factor. Jena discovered this in her journey to her current business. She understands the entrepreneur …
Established businesses have customers by default, but if you want to turn those customers in to raving fans then understanding the key elements of community will help you. Dominic Sicotte has started many businesses with the idea of “community” to …
The main reason why I asked Natalie on to the show is because of her clear brand. She stands for “lifestyle entrepreneurs” you don’t have to travel the world and live out of a suitcase, but you could if you …
Jeff Hilimire has reached a level of success where he is giving back to our world. Jeff has built multiple businesses and sold them for quite a payday, and now he is finding some amazing places to give to others …
Welcome to our first solo show…100% content for the business owner that is striving for financial freedom and a purposeful lifestyle. In this episode, we discuss the 3 ways you are sabotaging your business with examples and even talk about …
Learning how to market is an essential part of growing a strong company. Steve Essa shares with you a powerful strategy (and techniques) to find hungry buyers for your market. If you have not heard of “webinars”, then you will …
Social media is a huge topic and it is changing so fast. You should be weary of the social media expert that says they know ALL the ins and outs of ALL the social media platforms. In this interview with …
This interview with Wayne Kurzen is all about leadership and we dive deep into “vision” so that you understand where you are going with your business. You share your vision with your team and make sure it is in alignment …
The title says it all. Know your customers’ pain better than they know it. It is a simple and practical sentence but many businesses don’t really get this concept. I am sure many will argue with me that they know …
Sometimes we struggle or even doubt ourselves. Well if you relate to this interview because that is where you are right now…stay tuned for a great ending. Kim Garst has navigated through the hard times and come out the other …